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What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships

Brands must focus more on the 'why' than the 'what' in terms of consumer behavior.

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Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok

“Knowing that TikTok is centered around dance and humor above all, the idea of having this campaign come to life on this fresh and interactive platform was a no-brainer,” said [...]

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How Brands Are Grappling With TikTok’s Comment Section

Brands may be worried about negative feedback, but disabling the feature might do more harm than good.

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4 Ways to Leverage the Intersection of Brand and Response Advertising

The lines have blurred and there are no longer separate channels designated for awareness and conversions.

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Amid Rough Waters, an Ecommerce Company Hooked Aspiring Anglers With Community and Content

Catch Co. widened its net during the pandemic to reel in fishing enthusiasts.

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Ahead of Q4, Comparing Retail Media Networks Like Walmart, Target, Kroger and More

To help make your planning process a little less painful, here’s a short and sweet scorecard for a high-level view of the pros and watchouts of key retail media players.

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DTC Fashion Brand Balances Demand From Stilettos and Pumps, to Slippers and Sweatshirts

JustFab talked to customers to see what they wanted during the pandemic to pivot accordingly to deliver it.

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5 Travel Boom Trends for Performance Marketers to Watch in 2021

As they help consumers break out of pandemic isolation, companies in the travel industry may find themselves operating in a very different environment.

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How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records

Two saucy, buttery collections closed out the month-long campaign.

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What Does It Take to Get Consumers to Share Their Email?

A look at what incentives increase the value proposition between online retailers and shoppers—and why it matters.

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Burger King’s Grindhouse-Style Ad From Mexico Sees Preservatives Beaten, Fried and Set on Fire

Anthropomorphized burger toppings destroy artificial ingredients in Burger King's new ad campaign.

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How Social Listening Speaks to Brands and Improves Consumer Targeting

Marketers increasingly like what they’re hearing from social listening about customer sentiment to drive sales.

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Ad Campaign for Euro 2020 Shows Migration’s Pivotal Role in ‘the Beautiful Game’

The Migration Museum in London highlights the diverse immigrant backgrounds of soccer players.

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Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble

Authenticity is the key to marketers responding to consumers’ new expectations.

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Why Mover Marketing Needs a Gut Renovation

Brands have made substantial investments in technology and data to reach the right consumers but miss obvious opportunities in all of that complexity.