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Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

B2B salespeople sending messages to decision-makers seem to be playing a numbers game.

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How Managing Your Career Mindset Landed Tatiana Quaife Her Disney Dream Job

Tatiana Quaife, Director of Marketing Strategy at Disneyland, shares her approach to taking control of your mindset, your narrative, and your career. Tune in for a masterclass in carving your [...]

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How This AmEx Brand Engagement Exec Keeps Paving a Positive Way Forward for Small Business

Early on in his career, Walter Frye, Vice President of Global Brand Engagement & Design at American Express, made a commitment to himself to only take on roles that excited him to go to work [...]

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A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals

How to navigate the search giant's new ranking metrics for website functionality.

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What Marketers Can and Can’t Mail During the Holidays

Pandemic-prompted ecommerce purchases created a 25% year-over-year shipping and packages increase.

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This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine

For a U.S. 5G launch, T-Mobile and OnePlus task fans with finding three real pop-up stores in remote locations.

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The Strategist Doubles Down on Email to Help Guide Holiday Shoppers

Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts.

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How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.

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4 Things to Know Before Advertising on Walmart and Amazon

Winning advertising strategies in comparing Walmart vs. Amazon.

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Don’t Let Doubt Distract From Measuring Digital Marketing Results

Marketers need to avoid these two mistakes.

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Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months

Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]

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How Contact and About Pages Can Impact Your SEO

Being strategic with the About and Contact Pages can boost rankings and drive traffic to your website.

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An Election Lesson: How to Eliminate Emotional Factors From Predictive Analytics

Election polling errors show why data models need to reach beyond human surveys.

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Online Shopping Presents a Physical Marketing Opportunity: The Package

A few package marketing possibilities for performance marketers.

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How Predictive Analytics Takes the Guesswork Out of Ad Performance

Performance marketers should first determine why they're optimizing ads at all.