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Not All Data Types Are Equally Useful

Personalization isn’t just an option for modern-day marketers, and effective personalization starts with customer data.

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Square Buys Tidal for $297 Million

Square is acquiring a majority stake in music streaming service Tidal. The deal will cost $297 million in stock and cash.

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Why Some Brands Are Considering Social Tokens to Monetize Engagement

Cryptocurrency and blockchain have become increasingly understood in the mainstream the past few years.

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Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.

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Seeing Is Believing: Why Visual Search Works

Gen Z and millennials have embraced this way of shopping, and it's time brands did too.

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Showtime Brings Shameless Fans Into the Gallagher Family Group Chat

Network leans into in-world digital stunts as an experiential alternative.

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Cold Lead Gen Outreach on LinkedIn Is Not Advised, But It’s Still Happening

B2B salespeople sending messages to decision-makers seem to be playing a numbers game.

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How Managing Your Career Mindset Landed Tatiana Quaife Her Disney Dream Job

Tatiana Quaife, Director of Marketing Strategy at Disneyland, shares her approach to taking control of your mindset, your narrative, and your career. Tune in for a masterclass in carving your [...]

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How This AmEx Brand Engagement Exec Keeps Paving a Positive Way Forward for Small Business

Early on in his career, Walter Frye, Vice President of Global Brand Engagement & Design at American Express, made a commitment to himself to only take on roles that excited him to go to work [...]

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A Beginner’s Guide to Google’s Latest Ranking Factor: Core Web Vitals

How to navigate the search giant's new ranking metrics for website functionality.

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What Marketers Can and Can’t Mail During the Holidays

Pandemic-prompted ecommerce purchases created a 25% year-over-year shipping and packages increase.

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This ‘Phygital’ Experience Shows How to Do a Scavenger Hunt in Quarantine

For a U.S. 5G launch, T-Mobile and OnePlus task fans with finding three real pop-up stores in remote locations.

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The Strategist Doubles Down on Email to Help Guide Holiday Shoppers

Product review site's newsletter strategy includes daily gift ideas paired with exclusive discounts.

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How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

With more Americans than ever now watching CTV and OTT, marketers are missing a prime opportunity.

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4 Things to Know Before Advertising on Walmart and Amazon

Winning advertising strategies in comparing Walmart vs. Amazon.