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Don’t Look Now, Doc, but America’s Original Influencer Bugs Bunny Just Turned 80

Merch and new opportunities, like video game franchises, keep popping up for the trickster rabbit.

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Because of Its Willingness to Change, Nascar Is Still in the Race for Younger Viewers

Removing the Confederate flag from all races was a step in the right direction for audiences.

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As More People Shop Online, Bubble Wrap Is Surging in Popularity Again

It can be found in millions of packages as well as the Guinness World Records book.

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Crocs Found a Way Back Onto People’s Feet Amid the Pandemic

The ugly yet comfortable clog became a staple for bustling healthcare workers with its 'Free Pair for Healthcare' initiative.

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Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades

The crossword board game has sold over 150 million copies in 29 languages, including English.

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Born During the Great Depression, Fritos Is Once Again Homebound Americans’ Snack of Choice

The familiar all-American Fritos corn chip is providing a 'sense of reassurance and comfort' during the pandemic.

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How Hello Kitty Became a Global Olympic Ambassador

How Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world.

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People Are Swooping Up Purell as Soon as the Hand Sanitizer Hits the Shelves

The demand for Purell is at an all-time high.

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A Bacardi Rum Factory Is Now Producing Hand Sanitizer

Bacardi Rum survived the revolution, Prohibition and now coronavirus.

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The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

How Bounce helped all of our laundry loads.

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Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

Plenty of luggage brands now offer aluminum, but Zero Halliburton is the one that pioneered it.

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How Hot Wheels Became the Fastest Selling Toy in America

How Hot Wheels became a best-selling toy in America.

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The Staying Power—and Evolution—of Wrangler Jeans

Wrangler started off as a rugged pair of jeans for cowboys and has since evolved.

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Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status

The boxy profile of Mark Cross bags have since become a widely imitated signature.