Fermentation, Fungus and Labriculture: How the Plant-Based Phenomenon Will Expand in 2021
Get ready for microalgae and fava beans, pig-free pork rinds, and veggie-based spreads that are definitely not your grandmother’s tubs of margarine. The future of plant-based food is now, according [...]
Here’s Just How Divided Millennials and Boomers Are About Going Plant-Based This Holiday
Baby boomers, many of them reared on glazed ham and stuffed turkey for the holidays, aren’t fully convinced that they should change those dining habits. That might set them up [...]
After Making Baby Food Healthier, Entrepreneur Is Targeting Toxins in Diapers
As an encore to selling Happy Family to Danone, Shazi Visram has launched baby care brand Healthynest.
Ikea Pledges to Make 50% of Its Food Plant-Based, Reflecting a Shift in Consumer Diets
Ikea, mirroring the shift in American consumers’ diets, will amp up its plant-based food options and cut down on red meat in a phased rollout of new products over the [...]
Beyond Meat Has Reworked Its Flagship Burgers to Cut Fat and Calories, Boost Nutrients
Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats. [...]
McDonald’s Faux-Meat ‘McPlant’ Was McRibbed Online, but It’s Still a Major Tipping Point
McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars. The brand was [...]
Pizza Hut Adds Plant-Based Meat to the Menu, Marking a First for National Pizza Chains
Pizza Hut announced today it has added two Beyond Meat items to its menu, becoming the first national pizza chain to jump on the plant-based protein trend at locations across [...]
McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger
The McDonald's Chicken Sandwich and McPlant will be available sometime next year.
Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts
ADM study sees more consumers and brands riding the flexitarian wave.
Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing
Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.
Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’
Jack in the Box is targeting millennials and Gen Z flexitarians with the new plant-based sandwich.
Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe
Campaign from TDA Boulder focuses on craving and simple moments rather than selling veganism.
As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years
Legacy plant-based brand, acting more like a scrappy startup, launches first connected TV ad.
As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche
Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]
Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients
Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker.