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Chipotle and e.l.f. Give Fans Another Serving of Menu-Inspired Makeup

The beauty brand and fast-casual chain share values—and a target audience.

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Lady Gaga Oreos Hit Shelves Today, With a Twitter Scavenger Hunt for Signed Packs Underway

Clues will lead fans on a 24-hour chase across multiple accounts.

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Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day

Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news. Kraft thinks consumers should skip saccharine gestures like these and [...]

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Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand

The intent was to solve a pressing problem by creating a sustainable business, no matter if that resulted in a company with $20 million in sales or $200 million in [...]

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Lady Gaga and Oreo Just Announced a Monster of a Collaboration

Lady Gaga may have hit the global pop music scene as an intimidatingly intense diva with a penchant for rough love, but her newest album showed a somewhat brighter and [...]

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Apple’s New Ad, Released Alongside a New Product Drop, Is a Parade of Celebs on Macs

The tech giant unveiled its new Macbook Air, Macbook Pro and Mac mini today.

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The Craze Over Hill House Home’s Nap Dress Is a Masterclass in Branding

How deep consumer understanding created the summer's hottest fashion item.

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How to Make Sense of Instagram Reels as a Marketer

Is there a marketing niche for Instagram Reels?

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Taking Print Innovation to a New Level, a German Newspaper Created a 7-Foot Infographic

The record-setting celebration of Berlin's iconic TV Tower turning 50 even featured the perfect ad on the back.

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Small Businesses Can Now Use Venmo With New Business Profiles

Venmo acknowledges times are tough, especially for individuals trying to "connect, market and grow their businesses."

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TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool

TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.

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This Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing

Lush's "self-timing soap" was created after research showed 97% of people don't wash their hands properly.

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Chicken Sandwich Wars Heat Up With KFC’s Version of a Pickle-Topped Fillet

Not content with its own array of chicken sandwiches, KFC is testing its version of a fillet topped with pickles and mayo.

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July, a New DTC Brand, Reimagines the Window Air Conditioner as Stylish Home Decor

These window A/C units are less utilitarian—and environmentally friendlier, too.

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You Can Only Read This Social Distancing Ad From 6 Feet Away

A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.