Essential Second-Quarter Stats for Ad Tech and Platforms

The ups and downs of various industry leaders.

4 Ways Ad Tech Can Prepare for Impending State Privacy Laws

With so much uncertainty, there can be little room for error.

Marketers Are Looking to Casual Mobile Gaming to Target Audiences

Developers and media buyers partner to reach consumers on their phones.

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Despite knocks from regulators, data breaches and privacy regulations, investors aren’t shrinking from ad tech.

Xandr Adds Bloomberg and Vudu to Its Community

The ad-tech unit now counts 18 tier-1 media brands as part of its video marketplace.

In Pursuit of Brand Safety, Queer Sites Are Caught in the Crossfire

A study showed three-quarters of the examined articles on LGBT topics were flagged as "inappropriate."

Despite GDPR, Programmatic Advertising Is Still Growing in Europe

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level.

The News Isn’t Unsafe, and Brands Need to Recognize This Through Their Advertising

Programmatic can help by refining its approach to ad creation.

Goodway Group Names Paul Frampton as European Chief of Firm’s Performance Spinoff

Former Havas chief to lead Control vs. Exposed amid global expansion.