Investors Are Placing Their Bets on Identity Management

Improvado and 6sense collectively pocket $35 million from VCs and industry luminaries.

Unilever’s Planned Publisher Network Leaves Some Experts Skeptical

They say the idea of a network of trusted publishers puts the onus on the entirely wrong party.

Former Sizmek Employees File Class Action Lawsuit for Additional Compensation

Grievances cited in latest legal filing date back to a round of layoffs in January.

4 Interesting Ad-Tech Stories That Caught Our Eye This Week

More heritage brands buy up ad tech and IAB attempts to answer marketers’ calls to clean up programmatic.

5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies

Though initially stressful, it could have long-term benefits.

LiveRamp Acquires Faktor to Better Negotiate Privacy Regulations

The company is also working with Index Exchange to reduce publisher reliance on cookies.

Amid Chapter 11 Proceedings, Sizmek Begins Layoffs

Estimates vary, but some say the company cut as much as 80 employees in a single day.

Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The digital agency is partnering with major publishers including Hearst and USA Today.

Adform Reveals Funding Round to Position Itself as the Independent Alternative to Walled Gardens

GRO Capital commits to funding round as independent ad-tech unit eyes accelerated U.S. growth amid Sizmek's woes

Trustpilot Is Trying to Crack Down on the ‘Epidemic’ of Fake Reviews

Companies want to put an end to the 'game of whack-a-mole.'