3 Ways to Navigate First-Price Auction Adoption

Google’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.

Taking Media In-House Is not a Case of One Size Fits All

Brands taking media in-house is not a case of one size fits all.  

How to Recalibrate Programmatic in 2020 With Renewed Purpose

Programmatic advertising’s momentum is slowing, with just three entities cornering the market.

Amazon Advertising, Explained

Amazon Advertising will likely change a lot in 2020, but here's where it stands now.

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.

4 Ways Programmatic Buyers Can Master First-Price Auctions

While many SSPs have already made the jump, the industry is still far from having one unified system.

Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency

The two most straightforward answers are to simply move data centers closer to users and exchanges or move the media itself closer via content delivery networks.

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

Ryan McConville takes newly created role heading up ad platforms and operations.

How Google’s Upcoming AdX Changes Could Affect Media Buys

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.

Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.