Hey Google! So, What’s Next for Publishers?
Market dominance leaves few alternatives.
Lucas Cridland, Former Dentsu Media Exec, Now Leads a New Group within MediaLink
Lucas Cridland now leads Hudson Bridge.
South China Morning Post’s Digital Revenue Fell 25% After Leaving the Open Exchange
After withdrawing from the programmatic open marketplace in Asia at the start of 2021, a quarter of SCMP's digital revenue disappeared overnight.
Disney Shows Off Enhanced Programmatic, Addressable Platform Offerings Ahead of Upfront
Tech showcase for marketers touts evolution to unified advertising approach.
Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities
The platform will be able to replace linear TV ads in real time with targeted buys.
NBCU Expands Addressable Offerings Through Charter Partnership
An “unprecedented cooperation."
Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu
CTV now generates one-third of the platform's revenue.
PubMatic Posts Record Revenues in First Post-IPO Quarter
Ad-tech firm is now valued at $2 billion.
Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up
Smart TV makers really don’t want to miss out on the streaming boom.
The Trade Desk to Hand Control of Unified ID 2.0 to Prebid
A neutral body will be in charge of the collaborative replacement to third-party cookies.
Scripps Sells Triton Digital to iHeartMedia for $230 Million
Deal will expand iHeartMedia’s podcast business and programmatic offerings.
To Grow Its Ad Business, LG Taps SpotX as Primary SSP
Move comes after the smart TV maker invested $80 million in data company Alphonso.
MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking
COO Chris Vanderhook explains the DSP's strategy on the day it goes public.
Magnite Will Buy SpotX for $1.17 Billion to Create Dominant Independent CTV Platform
The deal would better position the SSP against big players like Google and Comcast.
FuboTV Is the First Streamer to Join Unified ID 2.0
The identity initiative, led by The Trade Desk, now has a connected TV footprint.