Brands Can Partner on 4 Olympics at Once in New NBCUniversal and LA 2028 Offering

It includes sponsorship opportunities for the 2022-2028 Games.

Is Virtual Product Placement TV’s Latest Disruptor?

It's a new way to monetize content, but creators are wary.

6 Key Moments From the Past 90 Years of Product Placement

From the Hershey Bars of 1927's Wings to Black Mirror's cereal quest.

More Than 100 Brands Collaborated With Game of Thrones. Here Are the Best Stunts

As if the series finale needed more hype.

FCC Chairman Ajit Pai Urges Broadcasters to Become More Like Digital Media Companies

'We won’t be deterred by those whose regulatory views are not guided by facts and reason.'

NCAA Championship Game Averages 19.6 Million Viewers; Tournament Tops $933 Million in Ad Revenue

Monday's final generated an estimated $114 million in ad spend.

White House Correspondents Discuss the Media’s Credibility in the Trump Era

'The bar for us is so high right now.'

NAB President Kicks Off NAB Show by Stressing the Importance of Local Broadcasting

'Your role has become more critical while people search for a trusted source of news.'

Charlie Collier on Why He Left AMC to Run Fox and What’s Next for the Network

He's aiming to 'hopefully change popular culture.'

To Maximize Viewers in the Peak TV Era, Networks Are Simulcasting Shows Like Killing Eve

By airing on both AMC and BBC America, drama hopes to avoid cannibalizing viewers.