Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future

In an effort to reach younger consumers, they're developing eco-friendly products.

A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

Founded 21 years ago, R2C Group has changed its name to Rain.

Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands

According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.

The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover

Design firm Pentagram used the golden ratio to update the symbol. Here's how it came together.

Designers Side-Eye Facebook’s New Corporate Logo

The corporate rebrand comes as the social media giant strives to rebuild its image.

How Turner Duckworth Gave Subway a Much-Needed Refresh

The design firm was hired to rid the chain of stale and incongruous imagery.

How This Fintech Company Pivoted Its Marketing to Be Where the Cool Kids Are

Getting Snoop Dogg on board definitely helped with that.

If Your Brand Is in Need of a Site Redesign, Then You Probably Also Need a Rebrand

Think past just logo, copy and imagery changes.

Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible

The new Live Victoriously campaign keys on everyday consumer celebrations.

Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Inside Dunkin's makeover of its visual identity, restaurants, packaging and name.