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What’s in a Brand Name? In 2021 America, It Depends Who You Ask

Language and meaning in an era of polarization and rebrands.

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Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’

AmerisourceBergen partnered with MetaDesign to launch this new look.

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Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why

Analyzing the Burger King and GM rebrands.

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Burger King Rolls Out a Refreshingly Familiar New Look

“When I say that we shouldn't fear criticism, I think that's definitely true but it doesn't mean that you shouldn't prepare for it, right?” Machado said.

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Foursquare’s Brand Refresh Reflects Its Mission as a Location-Based Services Company

The company has launched a redesigned website and logo.

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King Arthur Flour’s Rebrand Aligns With a Lockdown-Inspired Trend

The 230-year-old brand—now King Arthur Baking Company—has a new name and logo that reflect its evolution.

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Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers

The bedding company has seen declining sales as DTC brands gain market share.

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Purple’s New Ad Helps You Feel Its Mattress Through the Screen

Purple's new ad campaign is part of a larger rebranding effort to gradually introduce the company in the coming months.

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Antimicrobial Material Could Become a Bigger Part of Apparel’s Future

One provider, Noble Biomaterials, is rebranding its self-cleaning fibers as consumers seek health products.

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Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women

The Bayer-owned medication is taking to social to reach new customers.

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The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews

Fans and brand experts question the team's new look.

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Millenial-Focused Furniture Rental Service Fernish to Expand to New Markets

Fernish, the home furnishings provider, had revenue growth of 10x in its second year.

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Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future

In an effort to reach younger consumers, they're developing eco-friendly products.

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A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

Founded 21 years ago, R2C Group has changed its name to Rain.