Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible

The new Live Victoriously campaign keys on everyday consumer celebrations.

Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Inside Dunkin's makeover of its visual identity, restaurants, packaging and name.

XO Group and WeddingWire Unite Under a New Brand Name

Each will operate separately to cater to different types of customers.

How Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat

They did more than just remove a hashtag and rework their color scheme.