King Arthur Flour’s Rebrand Aligns With a Lockdown-Inspired Trend

The 230-year-old brand—now King Arthur Baking Company—has a new name and logo that reflect its evolution.

Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers

The bedding company has seen declining sales as DTC brands gain market share.

a purple mattress in a nice home

Purple’s New Ad Helps You Feel Its Mattress Through the Screen

Purple's new ad campaign is part of a larger rebranding effort to gradually introduce the company in the coming months.

Mack Weldon storefront

Antimicrobial Material Could Become a Bigger Part of Apparel’s Future

One provider, Noble Biomaterials, is rebranding its self-cleaning fibers as consumers seek health products.

Hands touching one another next to the new Midol logo

Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women

The Bayer-owned medication is taking to social to reach new customers.

baby nut
the new la rams logo

The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews

Fans and brand experts question the team's new look.


Millenial-Focused Furniture Rental Service Fernish to Expand to New Markets

Fernish, the home furnishings provider, had revenue growth of 10x in its second year.

various clorox products on a yellow background

Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future

In an effort to reach younger consumers, they're developing eco-friendly products.

rain agency new logo

A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots

Founded 21 years ago, R2C Group has changed its name to Rain.

Both DTC and legacy brands have to reinvent themselves, advises Diffusion.

Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands

According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.

the old Warner Bros. logo

The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover

Design firm Pentagram used the golden ratio to update the symbol. Here's how it came together.

the new facebook corporate logo

Designers Side-Eye Facebook’s New Corporate Logo

The corporate rebrand comes as the social media giant strives to rebuild its image.

A Subway sandwich amongst the Subway arrows.

How Turner Duckworth Gave Subway a Much-Needed Refresh

The design firm was hired to rid the chain of stale and incongruous imagery.

How This Fintech Company Pivoted Its Marketing to Be Where the Cool Kids Are

Getting Snoop Dogg on board definitely helped with that.