What’s in a Brand Name? In 2021 America, It Depends Who You Ask
Language and meaning in an era of polarization and rebrands.
Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’
AmerisourceBergen partnered with MetaDesign to launch this new look.
Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why
Analyzing the Burger King and GM rebrands.
Burger King Rolls Out a Refreshingly Familiar New Look
“When I say that we shouldn't fear criticism, I think that's definitely true but it doesn't mean that you shouldn't prepare for it, right?” Machado said.
Foursquare’s Brand Refresh Reflects Its Mission as a Location-Based Services Company
The company has launched a redesigned website and logo.
King Arthur Flour’s Rebrand Aligns With a Lockdown-Inspired Trend
The 230-year-old brand—now King Arthur Baking Company—has a new name and logo that reflect its evolution.
Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers
The bedding company has seen declining sales as DTC brands gain market share.
Purple’s New Ad Helps You Feel Its Mattress Through the Screen
Purple's new ad campaign is part of a larger rebranding effort to gradually introduce the company in the coming months.
Antimicrobial Material Could Become a Bigger Part of Apparel’s Future
One provider, Noble Biomaterials, is rebranding its self-cleaning fibers as consumers seek health products.
Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women
The Bayer-owned medication is taking to social to reach new customers.
The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews
Fans and brand experts question the team's new look.
Millenial-Focused Furniture Rental Service Fernish to Expand to New Markets
Fernish, the home furnishings provider, had revenue growth of 10x in its second year.
Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future
In an effort to reach younger consumers, they're developing eco-friendly products.
A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots
Founded 21 years ago, R2C Group has changed its name to Rain.