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Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok

“Knowing that TikTok is centered around dance and humor above all, the idea of having this campaign come to life on this fresh and interactive platform was a no-brainer,” said [...]

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Nordstrom Makes a Play for Young Consumers

The retailer has acquired minority stake in Topshop, Topman, Miss Selfridge and HIIT brands.

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Instagram Shopping’s Meghana Dhar Wants Creators to Embrace Informal Selling

Livestreaming is imperfect, which is why it drives brand authenticity.

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Why Verishop’s Cate Khan Believes the Days of One-Way Live Shopping Are Done

The co-founder and chief strategy officer explains how storytelling drives product discovery.

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Mack Weldon Wants Guys to Know It’s More Than Just Underwear

The new 'Buy Some Time' campaign is the first under CMO Talia Handler.

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Urban Outfitters Teams Up With Hims & Hers to Offer Makeup for Men

Cultural influences such as K-pop are increasing the appeal of men’s cosmetics.

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Gap Plans Major European Shake-up

The fashion retailer plans to continue to grow its online business and is looking for a partner to support its digital-first ambitions.

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EBY Counters Victoria’s Secret’s Inclusive Rebrand by Increasing Funding to Empower Women

The brand is emphasizing its focus on championing women regardless of the cultural relevance of the cause.

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PacSun Introduces a Genderless Line of Clothing for Kids

The PacSun Kids label eschews styles or fits that are specific to gender.

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Psycho Bunny Sees Physical Stores as Integral to Marketing

The brand is also evolving its in-store environment to create a more interactive experience.

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British Competitions Watchdog Probes Amazon and Google Over Fake Review Prevention Practices

The CMA will review the response of both platforms, which could include legal action.

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Best Buy Pledges to Spend $1.2 Billion With Diverse Businesses

The electronics retailer will increase spending with Black, Indigenous and people of color on areas such as products and marketing.

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Target Outlines New Sustainability Goals

Target plans for 100% of its private label brands to be eco friendly by 2040.

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Carhartt Appoints Todd Corley Head of Inclusion and Sustainability

Todd Corley spent a decade at Abercrombie & Fitch as global chief diversity officer.

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A Decade In, Designer Todd Snyder Has Perfected the Art of a Brand Mashup

The designer perfected his crossover marketing formula as head of menswear design at J.Crew.