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Not All Data Types Are Equally Useful

Personalization isn’t just an option for modern-day marketers, and effective personalization starts with customer data.

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‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists

Generation Good is a new spring campaign for its teen and adult product lines asking activists and creatives what they're hopeful about.

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After a Year of Record Retail Bankruptcies, Michaels Agrees to Go Private in $5 Billion Deal

While the net sales of nonessential retailers suffered during the pandemic, arts and crafts banner Michaels Stores saw double-digit growth in both the second and third quarters of 2020, demonstrating [...]

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Inside Target’s $4 Billion Makeover

Target plans to invest about $4 billion annually in new stores, remodels and fulfillment services.

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Adweek Podcast: The Rapid Intersection of Media and Commerce

What are publishers and retailers doing to prepare themselves for a constantly converging future?

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Profiles in Black Creativity: Jerome Jones Creates Classic JCPenney Ad

A campaign featuring a Black baby increased sales for the retailer.

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NRF Projects Retail Sales to Grow Between 6.5% and 8.2% in 2021

Retail sales are expected to grow between 6.5% and 8.2% or $4.3 trillion and $4.4 trillion this year, the National Retail Federation projected Wednesday.

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CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

It's part of a project led by sustainability-focused investment firm, Closed Loop Partners.

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Lowe’s Takes Customer Engagement Literally and Figuratively During Night of Lowemance

Lowe's Lowemance is the latest pandemic-era retail activation.

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Why Kohl’s and Eddie Bauer Are Shacking Up

Department store Kohl’s is following up its 2020 collaboration with Lands’ End by entering a new partnership with clothing retailer Eddie Bauer. Meanwhile, 101-year-old Eddie Bauer gets a partner with [...]

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WWTT? La-Z-Boy Campaign Offers Comfort and Thanks to Healthcare Workers

If you're a bit of a YouTube watcher, or a fan of The Office, you may have heard about "Some Good News," hosted by John Krasinski. So in that vein, [...]

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Why Pulling Out of Amazon Is the Smartest Decision for Your Brand

Nike announced that as part of the company’s focus on elevating consumer experiences through more direct, personal relationships, it will stop selling its merchandise directly to Amazon.com. Here’s why Nike [...]

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When Brands Apologize, Customers Often Listen and Forgive

Happy customers are loyal customers. But what happens when “surprise and delight” is actually “surprise and incite”? Social media has raised the stakes for brands. Customers, most often angry ones, [...]

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How Marketers Can Throw Away Data, Without Regrets

Yes, data is an asset. But not if the data doesn’t generate any value. (There is no sentimental value to data, unless we are talking about building a museum of [...]

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Returns Are the Final Frontier for E-Commerce Dominance

E-commerce has had to overcome several barriers in its relatively short lifespan. (Well, relatively short for a Baby Boomer. But not so much for Millennials and Gen-Zers, who don’t remember [...]