a man wearing glasses on the left and the mint mobile logo on the right

Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums

The budget carrier is giving away free service to users and awarding a socially distant 'home stadium.'

david valento

Unemployed Copywriter Pitches Ryan Reynolds for a Job

Ex-Ogilvy senior copywriter David Valento wrote, produced and edited the video in 3 days

Ryan Reynolds Wants You to Bring Home the Simple Pleasures (and Regrets) of Bar Life

His new Aviation Gin ad encourages online ordering, with 30% going to struggling bartenders.

Screenshot of Ryan Reynolds

Ryan Reynolds’ New Mint Mobile Ad Is Packed With Self-Mocking Jokes and Easter Eggs

The Deadpool star bought the budget carrier in November.

Ryan Reynolds next to the Mint Mobile fox

Ryan Reynolds Left Voicemails for Mint Mobile Subscribers

He's also giving them all free unlimited data.

Arlene Manko drinking an alcoholic beverage next to a birthday cake with 2 and 1 candles and a bottle of Aviation Gin

Ryan Reynolds and Aviation Gin Toast an 84-Year-Old Leap Baby for Finally Turning 21

She's finally old enough to drink—though she's not quite sure why some random actor cares.

Twitter icon in place of a hooded person

Brand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accounts

Have you ever wondered who exactly it is dishing out fresh wit on your favorite Twitter accounts? We found out.

Ryan Reynolds Struts Into the Westminster Dog Show With Aviation Gin Partnership

He's introducing the event's first signature cocktail, but of course he had to have some fun announcing it.

92nd Academy Awards: Fans Watched Joker Trailer on YouTube, Tweeted About Parasite

Brad Pitt was the most-discussed nominee on Twitter for Best or Best Supporting Actor.

Ryan Reynolds bought a majority stake in the budget wireless company in November.

Ryan Reynolds Loves Super Bowl Commercials, Except When He Has to Pay for Them

Mobile service runs an ad for the promo in The New York Times instead of buying a Super Bowl commercial.

a kid laying in a hospital bed with an ugly christmas seater on

Ryan Reynolds’ Ugly Sweater Brings Holiday Fundraising Joy to Hospitalized Children

A campaign for SickKids that features Ryan Reynolds' ugly Christmas sweater has raised over $300,000 for the organization.

hand grabbing books off a shelf

Adweek’s 21 Most Popular Stories of 2019

Burger King, Aviation Gin and Bud Light were among the year's brand stars.

How Ryan Reynolds Pulled Off Aviation Gin’s Peloton Parody, Capping His Year of Genius Ads

His Maximum Effort studio put on a masterclass of modern marketing in 2019.

Ryan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Ad

It's the turducken of TV advertising, and it's Aviation's first national broadcast spot.

Ryan Reynolds Explains How He Became a Marketing Tour de Force

He's one half of the creative genius behind Aviation Gin's advertising.