London Campaigns Look to Give Reopening Cinemas and Theatres a Boost
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]
Why Pizza Hut Asked Customers in 2 Countries to Disconnect From WiFi for an Hour
To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did. Developed by M&C [...]
Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?
IGTV and Facebook Watch are being used and monetized in different ways.
With Writer Lena Waithe, Studios Get a Marketer Too
The Queen & Slim creator learned marketing from the best, including Ava DuVernay.
Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content
Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.
The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch
The iconic drawing toy celebrates its 60th anniversary in 2020.
The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey
the nature of buying and selling local TV inventory has changed in recent years.
Abry Partners Acquires Screenvision Media for $380 Million
The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.
20 Takeaways From Mary Meeker’s 2018 Internet Trends Report
Big themes this year: China, privacy, ecommerce and work
How the Grand Theft Auto Franchise Proved That All Press Is Good Press
A tour de force of murder, mayhem—and marketing.
How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When
Tracking you with or without your consent?
How Frontier Communications Added $4 Million in Revenue With Direct Mail
The telecommunications company is doubling down on data.
Can Augmented Reality Breathe New Life Into Banner Ads?
Early executions show a boost in engagement and click-through rate.
4 Million People Used the Crocs Snapchat Lens in Its First 10 Days
A little branded silliness goes a long way.
The Handmaid’s Tale Author Margaret Atwood Talks Trump, Dystopias and Season 2
‘We are not in the [show] yet.’