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Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?

IGTV and Facebook Watch are being used and monetized in different ways.

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With Writer Lena Waithe, Studios Get a Marketer Too

The Queen & Slim creator learned marketing from the best, including Ava DuVernay.

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Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.

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The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch

The iconic drawing toy celebrates its 60th anniversary in 2020.

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The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

the nature of buying and selling local TV inventory has changed in recent years.

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Abry Partners Acquires Screenvision Media for $380 Million

The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

Big themes this year: China, privacy, ecommerce and work

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How the Grand Theft Auto Franchise Proved That All Press Is Good Press

A tour de force of murder, mayhem—and marketing.

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How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

Tracking you with or without your consent?

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How Frontier Communications Added $4 Million in Revenue With Direct Mail

The telecommunications company is doubling down on data.

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Can Augmented Reality Breathe New Life Into Banner Ads?

Early executions show a boost in engagement and click-through rate.

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4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

A little branded silliness goes a long way.

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Brands, Take Notes From the Film Industry’s Marketing Lessons

Movie campaigns have a unique way of sticking in viewers' heads and resonating.

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Editing Tweaks That Can Boost Your Video’s Performance on Facebook

Optimization rules are different on the social platform.