Why—and How—You Should Optimize Your Website for Bing
SEO best practices for Bing and Google overlap.
How to Improve Google Landing Page Experience and Ad Quality Scores
If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly [...]
How Your Landing Page Is Sabotaging Your Google Ads Success
You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re [...]
Use Your Ideal Customer Avatar to Boost Google Ads Performance
There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer.
Has It Has Really Been a Quarter Century?
Early search marketers literally created on-the-fly the methodologies that are still in use today. Clever developers constantly wrote and marketed new tools that would gather the data more rapidly that [...]
The Smart Way to SEO Success
Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates may make SEO feel like [...]
How Marketers Can Craft Content With Search Intent in Mind
Keywords, of course, still matter. They will always matter. Some might even argue they matter most — they are the foundation for much of what we do in SEO. But [...]
Why Google Going to the Dark Side Is Bad for Advertisers
Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. [...]
3 Google Analytics Tips for E-Commerce
There’s a lot more to Google Analytics than looking at basic traffic metrics. These tips will help you make improvements to drive more e-commerce sales from your different marketing channels.
Search Needs Computational Linguistics to Solve Its Problems
The increased use of mobile devices means search must learn to answer questions posed in natural language. Research and tech development at Google on natural language processing is filtering into [...]
An SEO Consultant’s 4-Point SEO Holiday Wish List for Santa
This year, I want to take a more childish approach and write an SEO wish list for Santa. Here are four things that I want from Santa. These wishes are [...]
Flash — It’s Gone: In 2020, Google Search Will Ignore Adobe Flash
When it first launched, Flash was the answer to a static Web, providing rich animation and action. Flash was eagerly welcomed and embraced by Web developers and users. It grew [...]
Site Redesigns Don’t Always Improve Search Results
Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is [...]
How to Use Google Analytics to Improve Google Ads Performance
Google Analytics can be a treasure trove of information to help improve the performance of your Google Ads campaigns. However, trying to figure out all of the the various metrics [...]
SEOs: Should You Seek Continuing Education or Certification, Teach Yourself, or Hire Someone?
SEO is an integral part of online marketing and is now included in most marketing curricula offered at colleges. Additionally, there are numerous certification courses offered by tool vendors and [...]