To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords
Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.
6 Important Google Ads Changes You Need to Know
Marketers are left confused in the middle of the holiday shopping season.
What’s in a Web Page Title? Google May Decide for You
The search giant's attempts at greater clarity for users may muddle marketers' messages.
Understanding Web Spam and How to Avoid It With Smarter SEO Practices
Advertisers often don't realize they're using tactics that Google considers off-limits.
What Is Google AMP and How Does It Impact SEO?
Faster load times for a mobile web page makes all the difference in the competition for clicks.
Guest Posting in 2021: What You Need to Know About Creating SEO-Friendly Writing
The quality content marketing strategies that make search engines take notice.
In an Uncertain World, Airbnb Tries Flexible Search to Attract Travelers
Guests and hosts can manage their trip amid everything from Covid-19 spikes to wildfires.
What to Do If Your Search Rankings Drop on Google
Knowing Google's rationale for algorithm changes can help you get back on its good side.
6 SEO Tools Every Small-Business Owner Should Know
Feeling overwhelmed with all the search marketing tools available?
Local Search 101: What You Need to Know
If you're not working on discovery, you're hurting your business.
These Brands Are Nailing Search Visibility During the Ecommerce Boom
Target and Home Depot are leading the way for traditional brick-and-mortar retailers.
Why—and How—You Should Optimize Your Website for Bing
SEO best practices for Bing and Google overlap.
Outdated SEO Practices You Need to Avoid in 2020
SEO is constantly evolving and if you don’t keep up with the latest SEO developments, you may end up doing more harm than good. Learn which outdated SEO practices you [...]
5 Ways to Improve Your Blog Posts for Search in 2020
Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm [...]
4 Takeaways From Google’s Search Quality Rater Guidelines Every Marketer Should Know
Google employs a massive team of quality raters across the globe to help it assess its search results. The data Google gathers from these raters is used to improve algorithms, [...]