Adweek Podcast: The Rapid Intersection of Media and Commerce
What are publishers and retailers doing to prepare themselves for a constantly converging future?
Boll & Branch Names Jonathan Bottomley CMO
In addition to maintaining an image that attempts to balance the aspirational with the ethical, Bottomley is charged with "accelerating consumer-led growth, increasing reach and developing the brand story, so [...]
Digital Marketplace Mercari to Air Its First Super Bowl Spot
The ad continues reseller platform's "Hello, Goodbye" campaign.
Vineet Mehra Is Leaving Walgreens Boots Alliance
Mehra's most high profile work at Walgreens Boots Alliance is likely the retailer's digital revamp of its loyalty program.
Former Zappos CEO, Tony Hsieh, Dies at Age 46
For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]
A Record-Setting Cyber Week Continues With a $9 Billion Black Friday
It's the second-largest online shopping day in U.S. history.
WPP Merges Geometry Into VMLY&R
While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.
Away’s CMO Selena Kalvaria Says Travel Has Shifted From Airplane Overhead to Back of the Car
The luggage brand also admits talking about trips is just plain weird right now.
How Brand Purpose Helped Vans Respond to the Pandemic
While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not. According to Vans’ April Vitkus, that’s because the [...]
Shipt’s CMO on Maintaining Ecommerce Momentum After the Pandemic
Sales fulfilled by the delivery service during parent company Target’s second quarter spiked 350%.
What StockX Has Learned About Shifting Consumers Habits During the Pandemic
The online marketplace's CMO shared insights on its pandemic-era marketing strategy.
Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years
With more eyes glued to televisions, the retailer saw a chance to reach a bigger audience.
Halsey Shows Being a King Is a Mindset in New Budweiser Spot
Being king is a mindset.
Neiman Marcus Puts Digital Transformation at the Center of Its Bankruptcy Emergence Plan
The luxury retailer is replacing its print magazine with a digital campaign this fall that will serve as the hub for its ecommerce efforts.
Supergoop!’s Bright and Sunny Aesthetic Will Change How Users Think About SPF
Its brand mission of ending skin cancer radiates through colorful packaging.