Alt Image Text

Wave.tv to Create Social Sports Betting Content for FanDuel

The partnership actually kicked off in conjunction with Super Bowl 2021.

Alt Image Text

Foot Locker Sets Twitter Game Within the NBA All-Star Game

Fans can enter various challenges in its #FLHomeGame initiative.

Alt Image Text

Canada Goose, NBA Reach Multiyear Partnership for All-Star Weekends

The Play in the Open TikTok challenge tips things off prior to this year’s game.

Alt Image Text

NHL Fan Skills at Home Presented by Geico Tips Off on Instagram, TikTok

Videos can be submitted in five categories: accuracy, celly, shootout, stickhandling, trick shot.

Alt Image Text

Soccer Manager Jürgen Klopp Shows Off His Angry Side in Snickers’ Foosball Ad

Mars-owned brand continues its successful ad series, this time with a cameo from Liverpool FC's manager.

Alt Image Text

Busch, Nascar Will Let 1 Fan Name the Cup Series Race at Kansas Speedway May 2

Donations of at least $1 are being collected for nonprofit Farm Rescue.

Alt Image Text

Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.

Alt Image Text

TikTok Reaches First U.S. Soccer Deal, a Multiyear Pact With the Portland Timbers, Thorns FC

The MLS and NWSL clubs will feature the video creation platform’s logo on their jerseys.

Alt Image Text

DoorDash Joins Angel City Football Club’s Purpose-Led Sponsorship Model

10% of the deal's value is dedicated to local causes across Los Angeles.

Alt Image Text

Inside Code and Theory’s Rebranding Plans for the Washington Football Team

Centering inclusivity and fan input as the agency takes creative control of crafting the team's new identity.

Alt Image Text

Brooks Wants Your Ideas for Changing the World With Runfulness

Sneaker maker is giving out $200,000 in prizes and sharing inspiring stories on social media.

Alt Image Text

London Agency Gravity Road Launches Gaming, Esports Marketing Practice

You & Mr Jones-owned company hops on growing trend.

Alt Image Text

Start/Finish Line at Daytona 500 to Feature Fan Tweets

The social network teamed up with Nascar on the initiative.

Alt Image Text

How Pain Reliever Biofreeze Is Reaching Customers at Key Workout Moments

Biofreeze’s ‘right place, right time’ marketing strategy helps drive awareness and sales.

Alt Image Text

Busch, Nascar Hit the Gas on 2 Twitter Contests

Fans can win an RV during the Busch Clash or a job as Busch Crewmaster for Kevin Harvick’s Stewart Haas Racing team during the Daytona 500.