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Snap: 90M North American Sports Fans Are on Snapchat

Snapchatters are more engaged on their phones during live games than non-users.

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As Washington Renounces Native American Imagery, Pressure Continues on Remaining Teams

One year later, the NFL team is moving closer to a new brand identity.

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AT&T Fiber Drafts Kevin Garnett to Poke Fun at Slow Web Connections

Critical Mass, BBDO LA worked on the campaign.

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Brands Speak Out Against Racist Abuse of UK Soccer Players

Three England team members have faced an onslaught of online hate after the Uefa Euro 2020 final.

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Ahead of the All-Star Game, MLB Goes on a Shohei Ohtani Marketing Blitz

A new ad spot centers around the global superstar.

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Clif Kid and Scary Mommy Inspire Families to Go on Summer Adventures

Snack brand enlists 12-year-old skateboarder Sky Brown to inspire children.

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MLB Plays the Social Platform Field During All-Star Week

The league detailed initiatives on Facebook, Instagram, TikTok Twitch, Twitter, YouTube.

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As the Tokyo Olympics Near, Nike’s New Spot Focuses on the Future of Sport

'Best Day Ever' also includes what is likely a nod to Sha'Carri Richardson.

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What Brands Are Doing for the Tokyo Olympics and Paralympics

How sponsors and broadcasters are promoting the world's biggest sporting event.

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How BBC’s ‘Obsessive’ Craftsmanship Brought Tokyo to Life For the Olympics

“A lot of our work treats the architecture as a character," said Paul Nicholls of directorial collective Factory Fifteen, which helped create the ad.

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History-Making NFL Coach Lori Locust Talks Diversity in Sports

She refers to her decision to pivot her career to football as a 'why not?' moment.

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‘Disappointed’ NBC Sports, IOC Look to Make Spectator-Less Tokyo Games a Must-Watch

Partners adjust to fan ban just two weeks before opening ceremony.

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Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands

Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.

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Here Are Some Brand Deals NCAA Athletes Inked in the First Week of NIL Eligibility

The Supreme Court ruled last month that the association can't stop students from profiting off of their name, image or likeness.

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Tokyo Olympics Bans All Spectators Following Japan’s State of Emergency

The move comes days after Japan declared its fourth state of emergency.