How Nascar Got Quarantined Fans to Tune Into Virtual Races
The persistent marketing move that produced a 40% conversion rate.
Cleveland and Washington Are the Future of Sports Branding
The teams are part of a year of major mascot rebrands.
Fan Controlled Football Signs Progressive as a Partner Ahead of First Season
The new sports concept has attracted big-name celebrities and brands.
How After 25 Years, MLS Transformed Into a Sports Powerhouse
From its original business plan to becoming the third best-attended sport in the U.S.
WNBA Hires Former Nike Executive as First CMO
Phil Cook steps into the newly created role.
Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel
Fans in Colorado can place their wagers during the Dec. 19 Denver Broncos game.
In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives
Naomi Osaka, Ashleigh Barty, Venus and Serena Williams 'compete fiercely and live fully.'
Why We Need a ‘Bye Week’ in Corporate America
Taking a page out of the NFL playbook.
In Heavyweight Move for Cannabis, Weedmaps Sponsors Mike Tyson’s Return to the Ring
In one of its most significant marketing moves to date, Weedmaps is sponsoring former heavyweight champ Mike Tyson’s return to the ring on Saturday, breaking ground for the cannabis industry [...]
Nike Celebrates the Power of Dance and Enduring Strength of Black Women
Film by AKQA uses choreography to tell a story of "birth, connection, roots, protection, recognition and awakening."
Naomi Osaka Returns for Another Searing, Social Justice Ad for Beats by Dre
Tennis champ, with a 'silence is violence' message, is joined by artist-activists Flo Milli and Cordae for new vignettes.
How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed
One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer [...]
How Esports Showed Up as Dependable Entertainment in 2020
Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.
How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020
Going beyond traditional sponsorships to work with companies and support players.
Unicef USA and WWE Team Up to Help Kids in Need
Unicef and WWE have reached about a million kids and unlocked about 100,000 nutritional packs that have saved the lives of children.