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Hyundai Elevates Former BMW Exec to Global CMO and Undergoes a Restructuring

Thomas Schemera takes over from Wonhong Cho, who's heading a new brand strategy division.

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Mr. and Mrs. Potato Head Are Going Gender Neutral

Mr. and Mrs. Potato Head will become simply Dad and Mom Potato Head this fall as the iconic toy line is rebranded as “Potato Head.”

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P&G’s Marc Pritchard to Co-Chair Adweek’s Sustainability Council

An outgrowth of our commitment to corporate responsibility.

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For His Encore, Jet.com Co-Founder Nate Faust Aims to Make Delivery Sustainable

Faust's new startup Olive is an ecommerce platform with hundreds of brands.

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S4 Capital Continues Its Ambitious Evolution by Joining The Climate Pledge

It’s the first creative and marketing company to sign with the Amazon-led organization.

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Why Brands Are Excited as the US Rejoins the Paris Agreement

Worldwide accord puts emphasis back on crucial climate targets.

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CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

It's part of a project led by sustainability-focused investment firm, Closed Loop Partners.

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Vineet Mehra’s New Role at Sustainability-Focused Food Delivery Service

Vineet Mehra, former Global Chief Marketing Officer and Chief Customer Officer of Walgreens Boots Alliance announced his new role today as Chief Growth and Customer Experience Officer of Good Eggs, [...]

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Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet

Consumer goods marketed as sustainable generated nearly 55% of the industry’s growth from 2015 through 2019.

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Delta’s Tim Mapes Is Optimistic About a Rapid Recovery for Airlines

How the airline is forging ahead, with more environmentally conscious fliers in mind, at Outlook 2021.

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Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide

'2021 is going to be the year of accountability,' said Drew Train, co-founder and president of Oberland.

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Beyond the Buzzwords, Sustainability in Marketing Demands Consistency

On how brands can get involved in the United Nations' goals at Adweek's Outlook 2021.

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This Agency Seeks to Put One Electric Car Company in Pole Position

Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]

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This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt

Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data.

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Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative

The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.