How New Hulu Chief Kelly Campbell Is Positioning the Streamer for Long-Term Success
It wasn’t even three weeks into Kelly Campbell’s tenure as president of Hulu when the Covid-19 pandemic forced everyone at the streamer’s offices to work from home indefinitely. Hulu’s former chief marketing [...]
International Agency of the Year: Havas-Owned BETC Pushes the Envelope and Breaks the Rules
Adweek 2019 International Agency of the Year BETC loves to push the envelope for brands like Lego and Pornhub.
These Stellar Media, Marketing and Tech Execs Helped Make 2019 a Standout Year for Their Brands
Meet the 2019 Adweek 50—the media, marketing and tech execs who worked tirelessly to deliver results for brands.
Under Marketing Chief Bruno Cardinali, Popeyes Is Eating Its Rivals’ Lunch
Popeyes marketing head Bruno Cardinali launched the chicken sandwich that started a cheeky social media war.
50 Indispensable Media, Marketing and Tech Players and the Bold Moves They Made for Brands
They were driven by intangibles like storytelling, authenticity, empathy and inclusion.
With 2 Cyber-Savvy Execs Leading the Charge, Walmart Is Finding New Ways to Be Nimble
Thinking like a startup has brought results for the retail giant.
Deloitte Digital’s CMO Is Claiming Territory Long Held by Traditional Shops and Holding Companies
Alicia Hatch is reshaping content and commerce, and delivering for clients
Adweek 50: These Media, Marketing and Tech Execs Are Leading the Charge Toward Transformation
These pioneers are harnessing the power of bots, machine learning, big data and more.
At NewFronts, Hulu Will Tout Its Most Ambitious Move Yet—a New Live TV Bundle Launching This Month
The streaming service is also doubling its original content output and introducing a personalized user interface it believes will set it apart from competitors.
Here Are the Most Indispensable Executives in Marketing, Media and Tech
Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.