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Tampa Bay Won’t Get a Traditional Super Bowl, but It’s Still Spending Like Crazy

The Big Game is usually great advertising for its host city, and Tampa is making the most of it.

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M&Ms Will Return to the Super Bowl in 2021

The Mars Wrigley brand took last year off.

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Pringles Will Run a Spot in the 2021 Super Bowl

This marks the snack brand's fourth appearance in a row.

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TurboTax Is Back in the Super Bowl for the 8th Consecutive Year

Parent company Intuit also renewed its official partnership with the NFL through 2022.

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Toyota Will Be Back for the 2021 Super Bowl

It's the automaker's ninth appearance in the Big Game over the last decade.

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New Queen Latifah Drama The Equalizer Lands CBS’ Post-Super Bowl 55 Slot

The Equalizer, CBS’ new reboot of the classic drama, has landed the network’s coveted post-Super Bowl LV spot, and will air after the game on Feb. 7.

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Super Bowl LV Ad Tracker: All About the 2021 Commercials

A frequently updated roster of advertisers getting into the Big Game.

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The Weeknd Will Headline the Pepsi Super Bowl LV Halftime Show

The 3-time Grammy award-winning artist will perform during the game break in Tampa, Fla. on Feb. 7.

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Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers

CBS' Super Bowl ad talks are heating up, but marketers are grappling with several factors as they consider this year's buy.

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The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.

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Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty

The candy giant hasn't yet revealed which brand will be featured in its commercial.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Jeep, Hyundai, Genesis and T-Mobile rounded out the top five.

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This Independent Shop Created 2 of the Most Popular Super Bowl Ads

Highdive worked on Jeep's 'Groundhog Day' and Rocket Mortgage's 'Comfortable.'

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Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl LIV.

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3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

The 50-plus age bracket is the most active and ready to spend online, and Google, Amazon and Facebook capitalized on this in their Super Bowl ads.