Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Jeep, Hyundai, Genesis and T-Mobile rounded out the top five.

jason momoa lifting his shirt and peeling off a muscle suit on the left and bill murray with a groundhog on his lap

This Independent Shop Created 2 of the Most Popular Super Bowl Ads

Highdive worked on Jeep's 'Groundhog Day' and Rocket Mortgage's 'Comfortable.'

Murray said this was is first commercial as well as his last.

Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl LIV.

three people standing on a dart being held by a hand in front of a yellow and red target

3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

The 50-plus age bracket is the most active and ready to spend online, and Google, Amazon and Facebook capitalized on this in their Super Bowl ads.

When You Host the Super Bowl, Every Minute is a Commercial

No matter who actually won the game, since festivities started last weekend, Miami was the clear cut winner of this year’s Super Bowl.

a group of people standing together on the left and two young friends laying on the floor side by side on the right

How These 2 Brands Used the Super Bowl Spot to Highlight Their Anniversaries

Both New York Life and Snickers tied their ads to how long the companies have been around.

Bill Murray wears a bike helmet and rides a bike with a helmet-wearing groundhog in the basket

How an AI Would Have Written 10 of the Super Bowl’s Biggest Ads

We asked Adweek's Super Bowl Bot, trained on more than 4,500 ad descriptions, to reimagine the year's most notable spots.

a football player in a red no. 14 jersey with a boombox on his head

How Brands Leveraged Audio Marketing in Super Bowl Spots

Brands chose to use audio marketing in different ways, which will affect consumers' decisions.

A still of Baby Nut laying on plants

Why Planters Decided to Kill Off—and Resurrect—Mr. Peanut at the Super Bowl

How did #BabyNut pay off for the snack brand?

jonathan van ness with pop tarts, someone in space, someone at a game

LGBTQ+ Stars Take Center Stage in This Year’s Super Bowl Ads

GLAAD saw a "rainbow wave" at the game with LGBTQ+ stars on the field and in ads.

a medieval page

How Droga5 London Pulled Off Amazon’s Super Bowl Ad

British agency's memorable spot imagined life before Alexa.

There Were 43.9 Million Super Bowl LIV Interactions Across Facebook, Instagram, Twitter

Nielsen Social Content Ratings said activity peaked right after the halftime show.

MoonPie Finally Has a National Super Bowl Ad, But Only at Gas Stations

The snack cake brand and agency Tombras teamed up with GSTV.

Jeep Runs Over Competition in USA Today Ad Meter

The Groundhog Day Super Bowl Ad featuring Bill Murray scored a 7.01.

Google

Unruly Ranks Google Tearjerker ‘Loretta’ as the Most Effective Ad of Super Bowl 2020

Unruly ranks the most effective Super Bowl 2020 ads.

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