3 Agencies That Are Moving Away From the Traditional AOR Model

Expanded content needs and tighter budgets fuel innovation.

Agencies Are Embracing AI and Making It Part of Their Workflow

Artificial intelligence, once a futuristic novelty, is finally becoming a day-to-day utility.

Down but Not Out, Gerry Graf Still Believes ‘Creativity Sells a Ton of Shit’

As his agency, Barton F. Graf, winds down, he still stands behind bold ideas and saying no to clients.

How an Agency’s Clever Use of Tech Gets People at Festivals Talking About Consent

Heat brought 'Let's Get Consensual' to Cannes, Coachella and now Lollapalooza.

This Agency Built Its Own Hologram Pitch Deck to Explain Artificial Intelligence

Hypergiant created Project Holobook to sell a technology that often gets lost in jargon.

Why More Companies Should Offer Mental Health Days, and Why Coworkers Should Respect Them

At NYC's Creative Summit, agency leaders and advocates encourage the approach.

More Agency Consolidation May Be Coming as Creative and Media Converge Again

Holding companies including Publicis and WPP restructure as clients increasingly seek integrated solutions.

3 Standout Campaigns That Required Closer Media and Creative Collaborations

Agencies created IHOB and Westworld's SXSW activation using this new model

After the VMLY&R Merger, What’s Next for WPP?

Forrester analyst predicts more consolidation is likely.

What Will Be the Talk of 4A’s Next Year?

We asked 2018 attendees.