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As Amazon’s sixth annual Prime Day approaches, so does the unofficial start of the 2020 holiday shopping season. Much remains to be seen, including how much consumers are willing to spend before [...]

Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’

New ads aim to appeal to tech-overloaded would-be travelers within driving distance.

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Marriott President Laments ‘Frustratingly High’ Covid-19 Rate in the US

Marriott saw loses of $232 million in the second quarter.

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Masks in Commercials? It’s an Open Question, Says Southwest’s CMO

The airline is investing in advertising despite losing millions.

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‘Everything Is on the Table’ as Hilton Loses $432 Million in Q2

Nearly all of the brand's hotels are open globally, but occupancy hovers around 40%.

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People Are Feeling More Emboldened to Travel Due to Flexible Schedules

Families working from home or partaking in virtual learning are looking for a vacation and a change of scenery.

Airbnb Bookings Bounce Back, While Hotels Are Still Hurting

Short-term rentals are proving attractive to travelers.

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Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes.'

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Emirates’ Covid Insurance Is a High-Flying Piece of Brand Marketing—and Not Without Risks

The new benefit covers travelers' medical costs and quarantine measures.

Marriott and Hilton Hotels in California Are Using Robots for Room Deliveries

Automated technology is helping to keep hospitality areas safe in the pandemic.

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Can’t Get Away? Ikea is Selling ‘Vacations in a Box’ to Transport You in Spirit

The curated boxes being sold in the UAE contain items inspired by Paris, Turkey, the Maldives and Tokyo.

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American, Southwest, Alaska and United All Saw Revenue Drop Over 80% in Q2

The airline industry is forecast to get a whole lot smaller once payroll protections expire.

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Adweek Podcast: Travel Ads in a Quarantine Summer

How tourism agencies are encouraging us to get out on Yeah, That's Probably an Ad.

With the Olympics Postponed, Airbnb and Athletes Will Host a Virtual Summer Festival

The 5-day event features more than 100 Olympian and Paralympian experiences and Japan excursions.

This Riveting Footage Will Make You Want to ‘Drop Everything and Head Straight to Sapporo’

With Japan's tourism down 99.9%, a film hopes to put Hokkaido island on your must-visit list.