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Why Hotel Brands Are Joining the In-Housing Trend in 2021

Marriott and Hilton are building internal creative teams.

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Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise

Bookings are up for 2021, and marketers are finding new ways to talk to travelers.

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Iggy Pop Looks Ahead to When We Can All Meet on the Beach in This Touching UK Ad

It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. But [...]

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Tampa Bay Won’t Get a Traditional Super Bowl, but It’s Still Spending Like Crazy

The Big Game is usually great advertising for its host city, and Tampa is making the most of it.

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Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery

In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]

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Airbnb’s Mariah Carey Experience Is the Safe Way to Spend New Year’s Eve in Times Square

The travel company's private dome comes with a personal greeting from the music star.

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Alaska Airlines Revives ’80s Hit Safety Dance to Show How It’s Protecting Passengers

Airline safety briefings were already quite long-winded affairs before the Covid-19 era, and new health guidelines have only made them more densely packed with information. But now, in a move [...]

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Vrbo Tries Catch Up With Airbnb as Short-Term Rentals Rebound

The brand has spent nearly 10 times as much on marketing as its primary competitor.

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With Tripadvisor Plus Subscription Service, Travel Site Continues to Diversify Amid Slow Recovery

Besides encouraging trips, new product also aims to claw back traffic and ad dollars from Google.

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Without International Tourism, Destination Marketers Look Local for Recovery

Baltimore, San Francisco, and New York have pivoted in the pandemic.

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Lee Applbaum of Wheels Up Wants to Democratize Private Air Travel

As CMO of Wheels Up, Lee Applbaum said he will democratize the industry through a much-needed digitization in the travel space.

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Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’

Purchasing a flight is a bit different now, but the conflicts are the same.

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Airbnb’s IPO Filing Proves How Little It Needs to Advertise

Confirmed by its IPO filing for prospective investors, Airbnb is more than a brand—it’s a verb. Despite a year that has decimated the travel industry, a look under Airbnb’s financial [...]

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Pivoting to Partnerships Kept Atlas Obscura Afloat—Despite a Wavering Travel Market

New revenue streams delivered the publisher's 'best year yet.'

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Cruise Industry Carefully Charts Its Return to Sailing

"You only get one shot" to instill confidence in cruise passengers, one executive cautions.