Why Hotel Brands Are Joining the In-Housing Trend in 2021
Marriott and Hilton are building internal creative teams.
Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise
Bookings are up for 2021, and marketers are finding new ways to talk to travelers.
Iggy Pop Looks Ahead to When We Can All Meet on the Beach in This Touching UK Ad
It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. But [...]
Tampa Bay Won’t Get a Traditional Super Bowl, but It’s Still Spending Like Crazy
The Big Game is usually great advertising for its host city, and Tampa is making the most of it.
Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery
In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]
Airbnb’s Mariah Carey Experience Is the Safe Way to Spend New Year’s Eve in Times Square
The travel company's private dome comes with a personal greeting from the music star.
Alaska Airlines Revives ’80s Hit Safety Dance to Show How It’s Protecting Passengers
Airline safety briefings were already quite long-winded affairs before the Covid-19 era, and new health guidelines have only made them more densely packed with information. But now, in a move [...]
Vrbo Tries Catch Up With Airbnb as Short-Term Rentals Rebound
The brand has spent nearly 10 times as much on marketing as its primary competitor.
With Tripadvisor Plus Subscription Service, Travel Site Continues to Diversify Amid Slow Recovery
Besides encouraging trips, new product also aims to claw back traffic and ad dollars from Google.
Without International Tourism, Destination Marketers Look Local for Recovery
Baltimore, San Francisco, and New York have pivoted in the pandemic.
Lee Applbaum of Wheels Up Wants to Democratize Private Air Travel
As CMO of Wheels Up, Lee Applbaum said he will democratize the industry through a much-needed digitization in the travel space.
Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’
Purchasing a flight is a bit different now, but the conflicts are the same.
Airbnb’s IPO Filing Proves How Little It Needs to Advertise
Confirmed by its IPO filing for prospective investors, Airbnb is more than a brand—it’s a verb. Despite a year that has decimated the travel industry, a look under Airbnb’s financial [...]
Pivoting to Partnerships Kept Atlas Obscura Afloat—Despite a Wavering Travel Market
New revenue streams delivered the publisher's 'best year yet.'
Cruise Industry Carefully Charts Its Return to Sailing
"You only get one shot" to instill confidence in cruise passengers, one executive cautions.