ViacomCBS Preps Connected Video Advertising Platform for Fall
ViacomCBS' new connected video advertising platform, EyeQ, will unify digital video buying across CBSi, Pluto TV and Viacom video.
AMC Networks Entertainment President Sarah Barnett Stepping Down
Sarah Barnett, AMC Networks Entertainment Group president, will be leaving the company after Labor Day, she said today.
NBCUniversal Touts 10 Million Peacock Sign-Ups as Q2 TV Ad Revenue Plummets
NBCU's Q2 cable and broadcast advertising revenues were both down more than 25% due to Covid-19.
Covid-19 Uncertainty Is Prolonging Upfront Talks, Says Linda Yaccarino
The uncertainty around the pandemic has led to “a protraction” in upfront negotiations, said NBCU ad sales chief Linda Yaccarino.
Linda Yaccarino Answers Your Burning 30 Rock Upfront Special Questions
NBCUniversal ad sales chief Linda Yaccarino broke down the 30 Rock reunion/upfront hybrid and answered some burning questions.
NBCU Unveils 11 New Ad Formats Ahead of 30 Rock Upfront Event
NBCUniversal unveiled 11 new ad formats today ahead of tonight’s upfront event, which will be broadcast on NBC and is doubling as a 30 Rock reunion.
New Discovery Ad Offering Unifies Audiences Across Linear and Digital Platforms
With its new advanced product OneGraph, Discovery will unify audiences across all of its linear and digital platforms.
More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers
Television consumption habits are changing, and advertisers need to adapt.
After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement
After severe backlash following its surprise announcement to delay its national out-of-home measurement rollout, the company has reversed course.
Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks
Nielsen’s surprise decision to delay its national OOH rollout until next year has thrown yet another wrench into upfront talks.
After Yearlong Search, WarnerMedia Expects to Hire a New Ad Sales Chief Soon
WarnerMedia expects to pick its next ad sales chief—a position that has been vacant for a year—by the end of summer.
Upfront Negotiations in ‘Holding Pattern’ as Covid-19 Cases Surge
Upfront negotiations have largely stalled, with buyers and networks remaining far apart on pricing amid continued uncertainty.
As Baseball and Other Sports Set Return, TV Eagerly Awaits Ad Revenue Influx
Live sports should be up and running again by the end of July, reactivating billions in ad revenue that have been dormant since March.
ABC Reverses Course, Will Bring Black-ish Back This Fall
Two days after ABC left Black-ish off its fall schedule, the network said it will return the groundbreaking series to its fall lineup.
NBCUniversal and Sky Tap Leadership Team for OnePlatform’s Global Arm
The One Platform global advertising and partnerships team was formed in May to bridge international business across NBCUniversal and Sky.