CBS’ Fall Lineup Will Premiere From September Into Mid-October
The broadcaster skips its traditional Premiere Week rollout.
Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020
Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.
WarnerMedia Wraps Upfront Sales, Securing Record Revenue
It’s likely the last negotiation before the company merges with Discovery.
ViacomCBS Nabs Historic Pricing As It Completes ‘Off the Hook’ Upfront Talks
Execs had predicted 'new watermarks' in broadcast and cable CPM increases.
NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics
Company has lined up 120-plus advertisers, 20 more than it had in Rio.
Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership
This was the first Univision upfront for Donna Speciale, who joined the company in January.
Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’
Tripling last year’s Tubi haul, ‘it’s been manna from heaven,’ said the company's CFO.
The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9
Everything except The Flash and Riverdale will kick off in October.
Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases
It was the strongest upfront haul in company history.
NBCUniversal Wraps ‘Strongest’ Upfront in Company History
Volume was on par with last year, but pricing was ‘far beyond what we thought we’d see,' said CEO Jeff Shell.
The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases
Saturday night expansion added linear and digital inventory to this year’s negotiations.
Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds
The review follows an earlier confirmation of national audience pandemic undercount.
WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial
It's the inaugural national addressability test across multiple MVPD and CTV providers.
All in the Line of Duty: Jed Mercurio on What Drives him Creatively
Jed Mercurio, included in Adweek's 2021 Creative 100 list, talks about his career and engaging with the audience.
Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative
The Accelerator Program will help 10 businesses with custom advertising strategies.