NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering

The new offering, One Platform, will enable NBCUniversal to sell its ad inventory across all of its screens.

WarnerMedia and Xandr Will Join Forces for 2020 Upfronts

The presentation, which will take place on May 13, 2020, highlights how AT&T is looking to combine and streamline its growing portfolio.

AMC Networks’ New Ad Sales Chief Is Already Marketing for Next Year’s Upfront

‘You Need This’ is the company’s first trade campaign featuring all five networks.

Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s Negotiations

Get an exclusive look at a top-secret process.

Disney Wraps First Combined Upfront With 5% Revenue Increase

Following Fox acquisition, expanded portfolio sees double-digit CPM hikes.

AMC Networks Ad Sales Chief Scott Collins Exiting Company

There's no word on his replacement.

Viacom Finishes Upfront With Double-Digit CPM Gains as Potential CBS Merger Talks Loom

New acquisition Pluto TV is helping to drive advanced advertising demand.

NBCUniversal Wraps Its Nearly $7 Billion Upfront With 10% Volume Increase

Company sees 14% CPM gains in NBC primetime.

Fox Corp. Lands Double-Digit CPM Primetime Gains in First Upfront Since Being Spun Off

The Masked Singer, Super Bowl, WWE SmackDown Live help drive demand.

TV Upfronts Prove Their Value and Worth to the Industry for Another Year

Marketers who aren’t tuning in are missing out.