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CBS’ Fall Lineup Will Premiere From September Into Mid-October

The broadcaster skips its traditional Premiere Week rollout.

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Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020

Platform finished talks a full quarter earlier than usual, with 42% of business coming from first-time advertisers.

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WarnerMedia Wraps Upfront Sales, Securing Record Revenue

It’s likely the last negotiation before the company merges with Discovery.

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ViacomCBS Nabs Historic Pricing As It Completes ‘Off the Hook’ Upfront Talks

Execs had predicted 'new watermarks' in broadcast and cable CPM increases.

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NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul for Tokyo Olympics

Company has lined up 120-plus advertisers, 20 more than it had in Rio.

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Univision Sees Big CPM and Volume Gains in First Upfront Under New Ownership

This was the first Univision upfront for Donna Speciale, who joined the company in January.

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Fox Secures Low-20% CPM Hikes in Upfront ‘for the Ages’

Tripling last year’s Tubi haul, ‘it’s been manna from heaven,’ said the company's CFO.

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The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9

Everything except The Flash and Riverdale will kick off in October.

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Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases

It was the strongest upfront haul in company history.

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NBCUniversal Wraps ‘Strongest’ Upfront in Company History

Volume was on par with last year, but pricing was ‘far beyond what we thought we’d see,' said CEO Jeff Shell.

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The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases

Saturday night expansion added linear and digital inventory to this year’s negotiations.

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Nielsen Also Lowballed Local TV Ratings During Covid-19, Audit Finds

The review follows an earlier confirmation of national audience pandemic undercount.

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WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial

It's the inaugural national addressability test across multiple MVPD and CTV providers.

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All in the Line of Duty: Jed Mercurio on What Drives him Creatively

Jed Mercurio, included in Adweek's 2021 Creative 100 list, talks about his career and engaging with the audience.

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Disney Ad Sales Continues Inclusion Efforts With Minority-Owned Business Initiative

The Accelerator Program will help 10 businesses with custom advertising strategies.