New Narrative for Brands When Speaking to the Black Community: You Are More Than
A recent OOH Twitter campaign missed an opportunity to deliver crucial messaging.
Why You Can No Longer Take 3 Months to Make Hiring Decisions
Companies that continue to follow dated hiring timelines are finding themselves in a hamster wheel with an unfilled headcount.
Advertising in 2022: Time to Look Up
Investing in a platform that spreads harmful disinformation is one of today’s largely ignored industry issues.
The Data Avalanche and What to Do With It
Take a page out of Apple’s book: prioritize privacy and ethics for business success.
What Makes The Golden Girls Television’s Blue Chip Brand
What the show, starring the beloved Betty White, has in common with brands like Coca-Cola and Apple.
Invention Is Not Innovation: How to Properly Plan for Change
Going beyond the hype cycle to encourage adoption of new technology.
Marcoms M&A—Get Ready for Another Record-Breaking Year
After the scale of industry deals in 2021, this year looks set to continue the trend.
Three Days a Week in the Office Isn’t Workplace Flexibility
Truly valuing workers demands bespoke solutions that don't just kick in during times of crisis.
Dear Recruiters, It’s Time to Check Your Unconscious Bias
For industry-wide progress in DEI, brands must revisit how talent is being approached.
What Bored Apes Can Teach CMOs About Guiding Their Companies Into the Future
The buzzworthy NFT phenomenon represents all that is possible in today's digital landscape.
Ovo’s Marketing Is High on Ideas, Low on Energy and Empty on Empathy
Its energy-saving tips spark anger and could lead to an inquiry.
The New Data Economy: What Marketers Need to Know for 2022
Among the trends to look out for is the transformation of the data scientist role.
My Hopeful New Year’s Resolution for Agencies
It’s less about engaging in price wars and more about standing together this year.
2022’s Food Impact Trends Are All About Climate Change
It takes almost 100 times as much land to produce a gram of protein from beef or lamb versus peas.
Why the Metaverse Will Reshape Digital Marketing For Decades to Come
The merging of the physical and digital worlds holds endless possibilities for brands.