6 Things Brands Should Know Before Launching a Voice Program in 2021
Evolve your concept for a voice idea.
How Covid Memories Will Open New Connections Between Brands and Consumers
The pandemic forced changes in all our lives, a far longer time than the 66 days it is estimated to take, on average, for new behaviors to become automatic. These [...]
What You Should Do About the SolarWinds Hack
Making sure you have a system to protect your information is a top priority.
Positivity Will Be the Buzzword on Social Platforms
Optimism will win the day on platforms—with brands and audiences.
Why You Should Swear to, Well, Swearing
Does profanity have a case in marketing?
TV: The Platform vs. the Art Form
Traditional broadcast television is holding on, but consumers have choices they’ve never had before.
A Marketer’s Review of Recipe for Seduction
KFC used its content and its Lifetime alliance to create a seamless touchpoint for fans and viewers. On top of that, it employed campaign distribution plus social engagement to remove [...]
3 Digital Marketing Trends to Come in 2021
Creators, brands and marketers were all forced to navigate a new normal in 2021.
The Year in Review Through Illustrations
Looking back on 2020 as experienced through Zoom and social media amid the pandemic.
Why You Should Care About CES 2021
How to make the most of the 'all-digital' event.
How to Optimize Your Work From Home Into Next Year
Why we need a personal framework for WFH.
Finding the Right Ingredients for Your Agency’s Multicultural and DEI Strategies
Like any good sauce, it needs a strong foundation.
A Brief Ad History of Santa Claus, the Greatest Ambassador
Santa Claus is the forever, feel-good ambassador.
3 Logo Trends That Will Shine in 2021
We’re starting to see the physical and social constraints of the year reflected in visual branding.
A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers
Being live for multiple hours makes it hard to have everything staged and perfect; this is where true personality stands out.