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6 Things Brands Should Know Before Launching a Voice Program in 2021

Evolve your concept for a voice idea.

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How Covid Memories Will Open New Connections Between Brands and Consumers

The pandemic forced changes in all our lives, a far longer time than the 66 days it is estimated to take, on average, for new behaviors to become automatic. These [...]

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What You Should Do About the SolarWinds Hack

Making sure you have a system to protect your information is a top priority.

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Positivity Will Be the Buzzword on Social Platforms

Optimism will win the day on platforms—with brands and audiences.

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Why You Should Swear to, Well, Swearing

Does profanity have a case in marketing?

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TV: The Platform vs. the Art Form

Traditional broadcast television is holding on, but consumers have choices they’ve never had before.

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A Marketer’s Review of Recipe for Seduction

KFC used its content and its Lifetime alliance to create a seamless touchpoint for fans and viewers. On top of that, it employed campaign distribution plus social engagement to remove [...]

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3 Digital Marketing Trends to Come in 2021

Creators, brands and marketers were all forced to navigate a new normal in 2021.

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The Year in Review Through Illustrations

Looking back on 2020 as experienced through Zoom and social media amid the pandemic.

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Why You Should Care About CES 2021

How to make the most of the 'all-digital' event.

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How to Optimize Your Work From Home Into Next Year

Why we need a personal framework for WFH.

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Finding the Right Ingredients for Your Agency’s Multicultural and DEI Strategies

Like any good sauce, it needs a strong foundation.

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A Brief Ad History of Santa Claus, the Greatest Ambassador

Santa Claus is the forever, feel-good ambassador.

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3 Logo Trends That Will Shine in 2021

We’re starting to see the physical and social constraints of the year reflected in visual branding.

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A Handful of Tips for Advertisers Who Want to Capture the Rise of Gaming Streamers

Being live for multiple hours makes it hard to have everything staged and perfect; this is where true personality stands out.