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What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships

Brands must focus more on the 'why' than the 'what' in terms of consumer behavior.

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Building the Right Mar-Tech Stack for Your Organization

Identify the right technology for optimal profitability, employee efficiency and consumer experience.

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4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew

As the landscape shifts drastically, we need to alter our approaches to it.

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4 Ways to Leverage the Intersection of Brand and Response Advertising

The lines have blurred and there are no longer separate channels designated for awareness and conversions.

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Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out

Consumers see distrust and intrusion, brands see improved consumer experiences.

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Brands: You Don’t Know Who Your Customers Are—and It Shows

These companies were lost before the pandemic hit, which only made the disconnect blatantly obvious.

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Speculation Around Indie Agency Engine’s Sale Leads to Questions of Who Might Buy It—and Why

The network could also be a major player in post-pandemic M&A growth.

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Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action

Too many businesses are all talk, little action.

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3 Tips for Transforming Your Organic Brand Social Accounts to Create More Value

Here are some ways to connect with social audiences versus posting manufactured tweets.

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Brands Need to Connect With the LGBTQ+ Community Over More Than Just Sexuality and Gender

Companies should look beyond the rainbow and tap into consumers' other interests.

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How the Pandemic Left the Door Open for Brave Brands Ready to Scale

Startups and challengers benefitted from a Covid-19 ravaged ad market.

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If You Believe Advertising Works Then Don’t Argue Against the UK HFSS Ad Ban

The online ban on high fat, sugar and salt food advertising has drawn criticism.

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Behind the Scenes of Cannes Winner ‘Womb Stories’ and Its Masterful Framing of Womanhood

The campaign won major prizes at Cannes Lions, D&AD and The One Show this year.

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Why Advertisers Were Right to Boycott New British Channel GB News

Media agencies have a responsibility to keep their client informed about where their ads will be seen.

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The British Ad Industry’s Fight Over HFSS Digital Ban Isn’t Over

IAB U.K. CEO Jon Mew has loudly criticized the initiative since it was proposed.