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New Narrative for Brands When Speaking to the Black Community: You Are More Than

A recent OOH Twitter campaign missed an opportunity to deliver crucial messaging.

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Why You Can No Longer Take 3 Months to Make Hiring Decisions

Companies that continue to follow dated hiring timelines are finding themselves in a hamster wheel with an unfilled headcount.

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Advertising in 2022: Time to Look Up

Investing in a platform that spreads harmful disinformation is one of today’s largely ignored industry issues.

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The Data Avalanche and What to Do With It

Take a page out of Apple’s book: prioritize privacy and ethics for business success.

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What Makes The Golden Girls Television’s Blue Chip Brand

What the show, starring the beloved Betty White, has in common with brands like Coca-Cola and Apple.

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Invention Is Not Innovation: How to Properly Plan for Change

Going beyond the hype cycle to encourage adoption of new technology.

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Marcoms M&A—Get Ready for Another Record-Breaking Year

After the scale of industry deals in 2021, this year looks set to continue the trend.

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Three Days a Week in the Office Isn’t Workplace Flexibility

Truly valuing workers demands bespoke solutions that don't just kick in during times of crisis.

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Dear Recruiters, It’s Time to Check Your Unconscious Bias

For industry-wide progress in DEI, brands must revisit how talent is being approached.

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What Bored Apes Can Teach CMOs About Guiding Their Companies Into the Future

The buzzworthy NFT phenomenon represents all that is possible in today's digital landscape.

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Ovo’s Marketing Is High on Ideas, Low on Energy and Empty on Empathy

Its energy-saving tips spark anger and could lead to an inquiry.

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The New Data Economy: What Marketers Need to Know for 2022

Among the trends to look out for is the transformation of the data scientist role.

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My Hopeful New Year’s Resolution for Agencies

It’s less about engaging in price wars and more about standing together this year.

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2022’s Food Impact Trends Are All About Climate Change

It takes almost 100 times as much land to produce a gram of protein from beef or lamb versus peas.

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Why the Metaverse Will Reshape Digital Marketing For Decades to Come

The merging of the physical and digital worlds holds endless possibilities for brands.