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How to Have a Conversation That Moves Women and Girls Forward

Use your brand platform in support of a more equal society.

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Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies

Voice

Companies outside of Google, Apple, YouTube, Twitter, Amazon and other walled gardens won’t and truly can’t benefit from this newly unfolded policy.

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What Happened to Influencers and Their Content in 2020?

Which influencer metrics to trust in 2021.

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How to Rise to the Challenge of Cookie-less Advertising

Voice

Ad tech will be anything but a wasteland after Google's privacy bomb drop.

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We Need a Rebirth for Motherhood in Advertising

Frida’s spot represents a tipping point in storytelling for the parenting category.

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Why Every Marketer Should Prioritize Personal Brand

Create, but on your own terms, and your future self will thank you.

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The Case For and Against Net Neutrality

Think About This

Getting involved in the conversation.

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Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?

As Google attempts to create a privacy-forward advertising future by coalition, Apple is in stark contrast.

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Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag

Hiring t-shaped people means keeping an eye out for creative agility in candidates.

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The Silence From Brands Not Taking a Stand During Black History Month Is Deafening

Go beyond celebration and do the work to dismantle systemic racism.

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We Must Redefine—and Deepen Our Sense of—Culture

Therefore, as marketers we have to deepen our concept of culture beyond the colloquial if we are to fully harness the power of culture and its influence on the products [...]

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How David Beats Goliath in the Battle of Brand Perception

'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'

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5 Ways to Take the Ivy Park Approach to Marketing

Beyonce knows how to prime her audience for Icy Park.

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Brands Should Boost Social Movements for Black Audiences and Brands

How brands can support Black audiences.