How to Have a Conversation That Moves Women and Girls Forward
Use your brand platform in support of a more equal society.
Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies
Companies outside of Google, Apple, YouTube, Twitter, Amazon and other walled gardens won’t and truly can’t benefit from this newly unfolded policy.
What Happened to Influencers and Their Content in 2020?
Which influencer metrics to trust in 2021.
How to Rise to the Challenge of Cookie-less Advertising
Ad tech will be anything but a wasteland after Google's privacy bomb drop.
We Need a Rebirth for Motherhood in Advertising
Frida’s spot represents a tipping point in storytelling for the parenting category.
Why Every Marketer Should Prioritize Personal Brand
Create, but on your own terms, and your future self will thank you.
Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?
As Google attempts to create a privacy-forward advertising future by coalition, Apple is in stark contrast.
Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag
Hiring t-shaped people means keeping an eye out for creative agility in candidates.
The Silence From Brands Not Taking a Stand During Black History Month Is Deafening
Go beyond celebration and do the work to dismantle systemic racism.
Tough Management Decisions Must Be Made as the Covid-19 Vaccine Rolls Out
We are not all in the same boat.
We Must Redefine—and Deepen Our Sense of—Culture
Therefore, as marketers we have to deepen our concept of culture beyond the colloquial if we are to fully harness the power of culture and its influence on the products [...]
How David Beats Goliath in the Battle of Brand Perception
'Awareness is like gasoline. You might need it to finish a race, but it won’t predict if you are going to win.'
5 Ways to Take the Ivy Park Approach to Marketing
Beyonce knows how to prime her audience for Icy Park.
Brands Should Boost Social Movements for Black Audiences and Brands
How brands can support Black audiences.