The Pillars of Successful Digital Transformation Focus on Strategy, Data Analytics and Commerce

It can be challenging to navigate these changes.

Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Players need to work together to overcome fragmentation challenges.

Redefining the Car Buying Experience to Make It More Personalized

It doesn’t need to be an overwhelming, stressful purchase.

Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been

And we’re likely to see more consultancies delving into advertising in this way.

Using Behavioral Economics in Digital Marketing to Entice Consumers

According to the 4 types of cognitive biases.

3 Ways Nonprofits Can Use Emerging Tech on a Budget to Connect With Donors

They often don’t have the time and resources to do this.

Challenging the Norm and Breaking Out of Comfort Zones Will Push Healthcare Forward

Brands in this industry need to be more open to change.

3 Ways to Grab Consumers’ Attention With Video Ads

In a market that’s inundated with clutter.

5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies

Though initially stressful, it could have long-term benefits.

4 Ways Media Companies Can Diversify Their Revenue Streams

Keeping up with a changing industry.