What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships
Brands must focus more on the 'why' than the 'what' in terms of consumer behavior.
Building the Right Mar-Tech Stack for Your Organization
Identify the right technology for optimal profitability, employee efficiency and consumer experience.
4 New Rules for Handling Business as the Pandemic Changes Everything We Once Knew
As the landscape shifts drastically, we need to alter our approaches to it.
4 Ways to Leverage the Intersection of Brand and Response Advertising
The lines have blurred and there are no longer separate channels designated for awareness and conversions.
Data Use by Brands Is Misunderstood—and It’s Time for Brands to Speak Out
Consumers see distrust and intrusion, brands see improved consumer experiences.
Brands: You Don’t Know Who Your Customers Are—and It Shows
These companies were lost before the pandemic hit, which only made the disconnect blatantly obvious.
Speculation Around Indie Agency Engine’s Sale Leads to Questions of Who Might Buy It—and Why
The network could also be a major player in post-pandemic M&A growth.
Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action
Too many businesses are all talk, little action.
3 Tips for Transforming Your Organic Brand Social Accounts to Create More Value
Here are some ways to connect with social audiences versus posting manufactured tweets.
Brands Need to Connect With the LGBTQ+ Community Over More Than Just Sexuality and Gender
Companies should look beyond the rainbow and tap into consumers' other interests.
How the Pandemic Left the Door Open for Brave Brands Ready to Scale
Startups and challengers benefitted from a Covid-19 ravaged ad market.
If You Believe Advertising Works Then Don’t Argue Against the UK HFSS Ad Ban
The online ban on high fat, sugar and salt food advertising has drawn criticism.
Behind the Scenes of Cannes Winner ‘Womb Stories’ and Its Masterful Framing of Womanhood
The campaign won major prizes at Cannes Lions, D&AD and The One Show this year.
Why Advertisers Were Right to Boycott New British Channel GB News
Media agencies have a responsibility to keep their client informed about where their ads will be seen.
The British Ad Industry’s Fight Over HFSS Digital Ban Isn’t Over
IAB U.K. CEO Jon Mew has loudly criticized the initiative since it was proposed.