Delivering an Authentic Black Experience in Advertising Means Reflecting the Real World

We have a responsibility to deliver work that is reflective of the real world.

What DTC Challengers Can Learn From Brandless’ Demise

Brandless is one of the first major direct-to-consumer brands to collapse.

How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers

Businesses that cultivate influencer programs and create content to engage the African American community will build more meaningful and lasting brand relationships.

3 Ways to Take the Brand-Consumer Relationship to the Next Level

Brands should focus on how consumers can create experiences on Valentine's Day over just using gifts.

How Brands Can Maintain Visibility During an Election Year

A politicized brand statement by itself is empty, and consumers of all ages will see through it.

Advancing Diversity in Advertising Starts in the Classroom

Black marketing professors can foster a legacy of change.

4 Ways I’m Challenging Advertising’s Ageism Problem

The narrative around getting older in the advertising industry needs to change.

4 Tips to Move Brands Away From Monetizing Outrage Over Black Experiences

If you are benefiting at the expense of an oppressed and marginalized group of people, you are no better than those directly oppressing them.

3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

The 50-plus age bracket is the most active and ready to spend online, and Google, Amazon and Facebook capitalized on this in their Super Bowl ads.

Demand Measures to Protect Your Brand Users and Their Consumer Experience

Are platforms incentivized by growth or safety by design? Brian Solis looks at what brands should do.