WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign
Skincare brand partners with players on social media content, among other media.
The LA Sparks Continue to Work Just as Hard Off the Court for Societal Change
Short film from WNBA team says there is "no off-season in the pursuit of justice."
New ‘This Girl Can’ Ad Tackles Periods, Motherhood and More
Sport England starts the year with another empowering message about women working out through it all.
Usain Bolt’s Next Impossible Goal: Finishing a Sam’s Club Run in 3 Minutes
Usain Bolt makes a Sam's Club run in under 3 minutes.
Erin Andrews Designed a Subtle Sportswear Line With the NFL
The sports broadcaster's first clothing line drops today.
With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend
The U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.
On the Adweek Podcast: They Believed That They Could Win
The U.S. women's World Cup victory is just the beginning of a bigger fight.
Go Behind the Scenes of Adweek’s Cover Shoot With Alex Morgan
I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan, co-captain of [...]
Editor’s Letter: No Guts, No Glory
The thrill of bringing you 'the most powerful women in sports.'
The 30 Most Powerful Women in Sports
Adweek's annual list celebrates marketing and media MVPs, an exec who refused to change for a job and one extraordinary soccer star.
Why US Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equality
She spoke with Adweek before Team USA's World Cup win about knowing her worth.
Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold
The skiing champ reflects on life as an Olympian, both on and off the slopes.
These 29 Marketing Innovators Are Changing the Game for Fans and Brands
Meet Adweek’s Most Powerful Women in Sports.
These 5 Women Are Shaping How We View and Engage With Our Sports Heroes
They talked with Adweek about using data and marketing tech to change the game.
Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright
The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility.