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History-Making NFL Coach Lori Locust Talks Diversity in Sports

She refers to her decision to pivot her career to football as a 'why not?' moment.

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Angel City FC Co-Founder and President Julie Uhrman Talks 2022 Launch of NWSL Expansion Team

Register now to access the Most Powerful Women in Sports livestream.

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Tampa Bay Buccaneers coach Lori Locust on What it Takes to Win a Super Bowl

Episode two of Most Powerful Women in Sports features Tampa Bay Buccaneers coach Lori Locust.

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Call of Duty GM Johanna Faries on Getting in the Arena

Kicking off with Call of Duty's Johanna Faries, the Most Powerful Women in Sports livestream series premiered Wednesday, June 23.

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Naomi Osaka’s French Open Withdrawal Illustrates Why Sweetgreen Considers Her Its Ideal Marketing Match

"Our partnership with Naomi is rooted in wellness in all its forms,” Nathanial Ru, Sweetgreen’s co-founder and chief brand officer, told Adweek on Monday. “We support her in furthering the [...]

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Nike Wants You to Try Some New Sports, Even If You Suck at Them

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot [...]

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Unilever’s Lux Supports Olympic Medalist Caster Semenya’s Fight to Compete at Next Games

The spot from Wunderman Thompson is part of Unilever's 'Positive Beauty' pledge.

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New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom

New Balance teams up with U.K.'s Sports Direct to promote new running shoe as interest in the sport booms.

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‘We Are Team USA’ Campaign Champions Diversity on the Road to the Tokyo Olympics

The spot showcases the diversity of Team USA's athletes both on and off the field.

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Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest

The event was a new step toward gender equality in the industry

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Top Women Athletes Send Inspiration to Their Younger Selves for AT&T’s Equity Initiative

The Colleen Puglisi-directed ad is structured as a supportive, inspiring letter to the girls who would become these groundbreaking women.

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Dick’s Sporting Goods Offered Equipment for Women Athletes, but the NCAA Declined

Multiple brands sought to address inequity in March Madness.

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When Sedona Prince Called Out the NCAA for Unequal Facilities, Orangetheory Stepped Up

Fitness company offers women's teams use of its gear and locations during March Madness.

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WNBA Unveils New 25th Season Logo, Uniforms, Basketball in Continued Social Justice Push

The plan includes an inaugural in-season Commissioner’s Cup, a countdown of the 25 greatest moments in league history.

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Usain Bolt and Abby Wambach Face Off in Gatorade’s Homage to Its Classic Jordan-Hamm Ad

An entire generation has reshaped pro sports since Gatorade’s resonant 1997 spot “Anything You Can Do, I Can Do Better,” starring Michael Jordan and Mia Hamm, but the competitive spirit [...]