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How Esports Showed Up as Dependable Entertainment in 2020

Leaders in the growing space on how pre- and post-Covid learnings will inform 2021 strategy.

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Three of the Most Powerful Women in Sports Say It’s All About the Fan

Adweek Chief Community Officer, Nadine Dietz, sat down with Kate Jhaveri, EVP and CMO at the NBA, Heidi Browning, Senior Executive VP and CMO of the NHL, and Barbara McHugh, [...]

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How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships

The three-time Grand Slam tennis champ spoke with Adweek about gut-checking endorsements, ignoring trolls and speaking her mind.

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Adweek’s Most Powerful Women in Sports: 31 MVPs Showing Brands and Fans the Way to Win

These power players displayed greatness and grace, leading the way in a year filled with uncertainty.

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WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign

Skincare brand partners with players on social media content, among other media.

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The LA Sparks Continue to Work Just as Hard Off the Court for Societal Change

Short film from WNBA team says there is "no off-season in the pursuit of justice."

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New ‘This Girl Can’ Ad Tackles Periods, Motherhood and More

Sport England starts the year with another empowering message about women working out through it all.

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Usain Bolt’s Next Impossible Goal: Finishing a Sam’s Club Run in 3 Minutes

Usain Bolt makes a Sam's Club run in under 3 minutes.

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Erin Andrews Designed a Subtle Sportswear Line With the NFL

The sports broadcaster's first clothing line drops today.

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With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

The U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.

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On the Adweek Podcast: They Believed That They Could Win

The U.S. women's World Cup victory is just the beginning of a bigger fight.

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Go Behind the Scenes of Adweek’s Cover Shoot With Alex Morgan

I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan, co-captain of [...]

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Editor’s Letter: No Guts, No Glory

The thrill of bringing you 'the most powerful women in sports.'

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The 30 Most Powerful Women in Sports

Adweek's annual list celebrates marketing and media MVPs, an exec who refused to change for a job and one extraordinary soccer star.

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Why US Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equality

She spoke with Adweek before Team USA's World Cup win about knowing her worth.