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New ‘This Girl Can’ Ad Tackles Periods, Motherhood and More

Sport England starts the year with another empowering message about women working out through it all.

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Usain Bolt’s Next Impossible Goal: Finishing a Sam’s Club Run in 3 Minutes

Usain Bolt makes a Sam's Club run in under 3 minutes.

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Erin Andrews Designed a Subtle Sportswear Line With the NFL

The sports broadcaster's first clothing line drops today.

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With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

The U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.

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On the Adweek Podcast: They Believed That They Could Win

The U.S. women's World Cup victory is just the beginning of a bigger fight.

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Go Behind the Scenes of Adweek’s Cover Shoot With Alex Morgan

I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan, co-captain of [...]

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Editor’s Letter: No Guts, No Glory

The thrill of bringing you 'the most powerful women in sports.'

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The 30 Most Powerful Women in Sports

Adweek's annual list celebrates marketing and media MVPs, an exec who refused to change for a job and one extraordinary soccer star.

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Why US Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equality

She spoke with Adweek before Team USA's World Cup win about knowing her worth.

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Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold

The skiing champ reflects on life as an Olympian, both on and off the slopes.

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These 29 Marketing Innovators Are Changing the Game for Fans and Brands

Meet Adweek’s Most Powerful Women in Sports.

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These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

They talked with Adweek about using data and marketing tech to change the game.

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Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright

The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility.

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The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans

Here's our second-annual list of the MVPs of the sports marketing world.

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