Ogonna Nnamani is an Olympic silver medalist and aspiring surgeon Honda

How to Have a Conversation That Moves Women and Girls Forward

Voice

Use your brand platform in support of a more equal society.


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How Fashion’s Coolest Octogenarian Influencers Helped Red Wing Kick Things Up a Notch

Fashion & Apparel

Footwear brand Red Wing is working with the quirky octogenarian influencers to market heavy-duty boots that can last for decades.

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Amazon Gives Coming 2 America the Royal Treatment

Streaming & OTT

Amazon's Prime Video is working with Amazon’s transportation unit to ensure customers across the country know Coming 2 America arrives today.

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Verizon Announces Resources for Female Small Business Owners on International Women’s Day

International Women's Day

The carrier also teamed with Morning Consult on a survey of women in the workforce.

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Ralph Lauren Is the Latest to Offer Clothing Rentals

2021 Outlook

The company is working with CaaStle, a service that allows retailers to offer what it calls clothing as a service, to manage the subscription model.

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Ocean Spray’s New Drink Has Some Zip

CPG & Grocery

The agricultural cooperative is pushing into the energy space.

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Why Brands Might Want to Reconsider Upcoming Influencer Campaigns

Influencers & Creators

New study suggests that the average consumer can spread the word just as well.

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After a Year of Record Retail Bankruptcies, Michaels Agrees to Go Private in $5 Billion Deal

Retailing

While the net sales of nonessential retailers suffered during the pandemic, arts and crafts banner Michaels Stores saw double-digit growth in both the second and third quarters of 2020, demonstrating [...]

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Inside Target’s $4 Billion Makeover

Retailing

Target plans to invest about $4 billion annually in new stores, remodels and fulfillment services.

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Rebuilding Our Growth Momentum: What to Expect Across Industries in 2021

Earnings Reports

A deep dive into earnings calls, from Facebook to Meredith to Spotify.

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Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?

Plant-Based Products

The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, [...]

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Instacart Bags $265 Million in Consumers’ Love Affair With Online Grocery

Ecommerce

The move more than doubles Instacart's valuation to $39 billion.

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Why Some Brands Are Considering Social Tokens to Monetize Engagement

Blockchain

Cryptocurrency and blockchain have become increasingly understood in the mainstream the past few years.

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We Need a Rebirth for Motherhood in Advertising

Voice

Frida’s spot represents a tipping point in storytelling for the parenting category.

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Walmart Makes a Bigger Play for Brand Ad Budgets

Ad Tech

Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform.