Amazon’s Big Style Sale Is Coming to Fill the Summertime Promotional Void

The ecommerce giant's biggest shopping event, Prime Day, remains unclear

illustration of amazon shoppers in stylish clothes
The Big Summer Sale is an invitation-only event for sellers, who must offer discounts of at least 30%. Amazon
Headshot of Lisa Lacy

Key Insight:

Just days after reports that Amazon plans to delay the summertime deal extravaganza known as Prime Day, the ecommerce platform confirmed it is hosting a Big Style Sale later this month.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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