Amazon Could End Up as an Unlikely Winner of the Retail Apocalypse

It's in a position to open physical storefronts while others shutter due to the pandemic

pink, green and white storefronts with amazon a's on top
Amazon could potentially take over shuttering JCPenney's and other storefronts if it chooses to expand its physical footprint. Cenk Erdem

Key insights:

In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures this year, up from a record 9,800 in 2019.

This story first appeared in the June 15, 2020, issue of Adweek magazine. Click here to subscribe.
@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.