Amazon Taught Us We Can Have Anything in a Few Hours. Coronavirus Is Changing That

Supply chain strain is extending delivery beyond 1-day promise

the floor of an amazon warehouse
A surge in orders has strained even Amazon's impressive logistics network. Jordan Stead, Amazon

Key Insights:

Amazon has grown to dominate ecommerce in part by whittling its delivery windows down to unprecedented timeframes. As a result, 150 million Prime members have extraordinarily high expectations not only for what they can order, but how quickly it will arrive.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.