Americans Want CEOs to Eradicate Racial Inequality Within Their Own Companies

Statements and donations are a good place to start, but a bad place to stop

Hands holding on to a rope
Nearly eight in 10 consumers believe chief executives should ensure that their company's hiring process is fair to all. Getty Images

In the weeks following the deaths of Breonna Taylor in Louisville and George Floyd in Minneapolis, numerous brands have made statements and donated money to organizations fighting for racial justice.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.