Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand

The apparel company's intent was to solve a pressing problem by creating a sustainable business

Bombas aims to become a multi-product brand with the launch of underwear. Courtesy of Bombas

These times call for more than just socks.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.