Road to Challenger Brands: How Google Prepared Zach Apter for ClassPass
Fitness platform's chief commercial officer on the 'relentless' pace of technology
"Although fitness seems pretty far afield from self-driving cars, if you zoom out, there are actually a lot of parallels."
ClassPass
Like a lot of businesses, ClassPass was born when its founder came up with a solution to a problem. Payal Kadakia couldn’t find a dance class that fit her hectic schedule, and after a frustrating web search turned up nothing, she came up with ClassPass: an app-turned-community of fitness enthusiasts.
