Road to Challenger Brands: How Google Prepared Zach Apter for ClassPass

Fitness platform's chief commercial officer on the 'relentless' pace of technology

Zach Apter headshot and ClassPass logo
"Although fitness seems pretty far afield from self-driving cars, if you zoom out, there are actually a lot of parallels." ClassPass

Like a lot of businesses, ClassPass was born when its founder came up with a solution to a problem. Payal Kadakia couldn’t find a dance class that fit her hectic schedule, and after a frustrating web search turned up nothing, she came up with ClassPass: an app-turned-community of fitness enthusiasts.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.