Could This Alternative to Bubble Wrap Reduce Ecommerce’s Dependence on Plastic?

It won the 'Better With Less' design competition

Numminen's design keeps items attached to the walls of the box.

Plastic waste has risen to the level of environmental crisis, and the ecommerce boom, which is heavily dependent on plastic for safe deliveries, certainly contributes to the problem.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.