Ecommerce Platforms Now Support CBD, but Merchants Want More

Brands want advertising capabilities next

Illustration of CBD oil surrounded by dollar signs
Now that CBD is a bit more democratized, it’s an opportune time for anyone to get in. Getty Images

Ever since the Agriculture Improvement Act of 2018 passed in late December, merchants have been counting down the days until ecommerce platforms and payment providers made it easier to sell, fulfill and operate a CBD business.

This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.