Here’s Just How Divided Millennials and Boomers Are About Going Plant-Based This Holiday

As younger adults eat healthier and bypass meat, their parents stick with traditions, new survey says

Two-thirds of millennials want to serve plant-based substitutes for traditional holiday dishes. Boomers? Just 24%. Getty Images
Headshot of T.L. Stanley

Baby boomers, many of them reared on glazed ham and stuffed turkey for the holidays, aren’t fully convinced that they should change those dining habits. That might set them up for a generational showdown with their fake-meat-loving younger relatives over the coming days.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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