In a Nod to Greater Inclusivity, Birchbox Tries a Non-Binary Rebrand

Say hello to Birchbox Grooming

BirchboxMan will become Birchbox Grooming. Birchbox

In an era when direct-to-consumer brands use inclusivity not only as a means of marketing but as part of their overall missions, Birchbox is finally catching up.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.