Nelly Gives Flamin’ Hot Lay’s His Seal of Approval

Naturally, the flavor is hot … in 'herre'

Nelly and his 2002 hit are heralding the launch of a new flavor. Lay's

To celebrate the launch of a new Flamin’ Hot flavor, chip brand Lay’s partnered with rapper—and brand fan—Nelly to produce a commercial featuring a PG version of his 2002 hit, “Hot in Herre.”

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.
@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.