Powerful P&G Ad Implores White America to Step Up and Help Stamp Out Racism

Grey and Cartwright collaborated on 'The Choice' which ran on Oprah Winfrey's town hall

'The Choice' aired for the first time during Oprah Winfrey's town hall on racism in America. P&G

For the past several weeks, brands waded into the conversation about racism in America. Some entered the discussion for the very first time, resulting in suspicion and the notion that it was done for performative support after the murder of George Floyd in Minneapolis.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.