This Father’s Day, Buy Dad 1970s-Inspired Budweiser Swag to Relive His Glory Days

Anheuser-Busch rips a page from a 45-year-old marketing playbook

six polaroids of people posing in leather jacket and t-shirt
The Bud Dads Apparel Collection lets dad (and maybe mom) channel the days of Gerald Ford's administration. Budweiser

In 1975, the marketing department at Anheuser-Busch cooked up a canny idea.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.