CPG

This Father’s Day, Buy Dad 1970s-Inspired Budweiser Swag to Relive His Glory Days

Anheuser-Busch rips a page from a 45-year-old marketing playbook

six polaroids of people posing in leather jacket and t-shirt
The Bud Dads Apparel Collection lets dad (and maybe mom) channel the days of Gerald Ford's administration. Budweiser

By Robert Klara

June 18, 2020

In 1975, the marketing department at Anheuser-Busch cooked up a canny idea.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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