This Vitamin Startup Is Delivering Its New Product Directly to Consumers in NYC

Care/of thinks it can still stand out in a crowded market

Care/of's new Quick Sticks target five different health categories, like sleep and immunity. Care/of

Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that’s releasing a new product today.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.