Why Dunkin’ Is Making a National Plea for New Workers for the First Time Ever

Among the perks offered recruits: a college education

dunkin donuts worker
Dunkin' hopes to hire 25,000 new workers in time for summer. Dunkin'

Key insight:

Jobs in quick-service franchises have historically been among the restaurant industry’s toughest to fill. But with over 30 million Americans out of work, an outfit like Dunkin’ might just be in for a wave of applications.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.