Why Kohl’s and Eddie Bauer Are Shacking Up

The department store is succeeding where others have failed

Two retailers are better than one? SOPA Images/Getty Images, Portland Press Herald/Getty Images

Department store Kohl’s is following up its 2020 collaboration with Lands’ End by entering a new partnership with clothing retailer Eddie Bauer. Meanwhile, 101-year-old Eddie Bauer gets a partner with a bigger store footprint and omnichannel capabilities.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.