Will Shoptalk’s Virtual Conference Postponement Push the Industry to Rethink Digital Pivots?

Organizers weren't prepared to deliver a successful event today

Shoptalk Virtual Conference logo
Shoptalk organizers postponed their first virtual conference at the last minute on April 30. Shoptalk

Key insights:

In-person event cancellations and postponements are commonplace in the age of coronavirus, with certain events announcing plans for timely virtual pivots while others inform attendees they’ll be back in 2021. Shoptalk, however, might be the first during the pandemic to postpone a virtual conference at the last minute.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.