Will Shoptalk’s Virtual Conference Postponement Push the Industry to Rethink Digital Pivots?
Organizers weren't prepared to deliver a successful event today
Shoptalk organizers postponed their first virtual conference at the last minute on April 30.
Shoptalk
Key insights:
- Experts note that the idea of large-scale virtual events is easier said than done.
- As more conferences move to a virtual format, organizers must consider how it changes the value for attendees.
In-person event cancellations and postponements are commonplace in the age of coronavirus, with certain events announcing plans for timely virtual pivots while others inform attendees they’ll be back in 2021. Shoptalk, however, might be the first during the pandemic to postpone a virtual conference at the last minute.
