With Same-Day Shipping, Target Is Entering a Crowded Field

But, even so, it stands to gain

Woman grocery shopping at Target for story on same-day delivery
The company follows Amazon and Walmart in announcing more expedited shipping options. Target

Target is the latest ecommerce player to push expedited delivery, but, right out of the gate, it has some fierce competition from well-entrenched rivals and may have a tough time winning over consumers—or at least those who aren’t die-hard Target fans.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.