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    IQ News: Behind Beyond: Grey Explains Acquisition

    Brand Marketing

    Grey Advertising’s purchase of media buying agency Beyond Interactive is part of an ongoing effort by Grey to bolster its online media business via its new MediaCom Digital group. Last […]

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    IQ News: Rogers Departs Darwin, No Successor Named

    Brand Marketing

    Just a few months after Cynthia Rogers joined Darwin Digital as its first president, the Saatchi & Saatchi interactive division said it has eliminated her position and will parcel out […]

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    IQ News: Zapa.com “Arrives” at New Distribution Pact

    Brand Marketing

    Zapa.com, whose claim to fame is its Gizmoz animated Web components, is poised to begin distribution of its technology via free domain registration company Arrive.com in return for referring Zapa.com […]

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    IQ News: Ad Shops Upgrade Data

    Brand Marketing

    In the quest to provide advertisers with insight into their audiences and the effectiveness of their ads, ad network DoubleClick, New York, and ad management system AdKnowledge, Palo Alto, Calif., […]

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    IQ News: Strategis Surveys Sites

    Brand Marketing

    For Branding, and More –The Web is not being used significantly by advertisers to build brand equity, and online advertising is still dominated by computer-related businesses, according to a soon-to-be-released […]

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    IQ News: Analysis – MiningCo.com’s About.com Face

    Brand Marketing

    Stealth campaign yields results for renamed company The cryptic messages were everywhere for two weeks in May. Newspapers, TV, postcards, anonymous e-mails, all posing the same question: “Hello, is anybody […]

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    IQ News: Four Points Reorganizes Creative Department

    Brand Marketing

    Four Points Digital, Chicago, is restructuring its creative department into three units to service different client needs, executives at the agency said last week. The divisions, which have been taking […]

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    IQ News: Unlaunched Site Making Digerati Google-Eyed

    Brand Marketing

    The digerati are all talking about–and using–Google, the search engine du jour, even though the Palo Alto, Calif.-based company’s google.com site won’t come out of its beta test until some […]

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    New CondeNet Travel Site Woos Vacation Planners

    Brand Marketing

    CondeNet is gearing up for the Aug. 17 launch of Concierge.com, a new travel content and booking destination site, which will be supported by a $5 million traditional and online […]