Alex Palmer


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    Martine Reardon, Macy’s

    Brand Marketing

    Photograph by Laura Barisonzi Martine Reardon still remembers the point that’s every marketer’s worst nightmare: The brand’s in trouble, and all eyes turn to the marketing department to do something. […]

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    Martine’s Magic

    Brand Marketing

    Martine Reardon still remembers the point that’s every marketer’s worst nightmare: The brand’s in trouble, and all eyes turn to the marketing department to do something. It was the end […]

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    Martine Reardon, Macy’s

    Brand Marketing

    This is a Profile

    Under Armour Opens NYC Pop-Up Store

    Brand Marketing

    Under Armour is popping up in New York City. The Baltimore-based performance apparel and footwear company opened its first-ever pop-up store on Saturday (Dec. 5), in time for the holidays, […]

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    Report: Retail Customer Service Stinks

    Brand Marketing

    With holiday shopping in full swing, consumers may find that retailers’ customer service leaves much to be desired, according to new research. The Retail Service Quality Index, to be released […]

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    Charmin Makes Bathroom Break Social

    Brand Marketing

    Charmin wants people talking about their toilet habits. The company has rolled out its annual luxury public restrooms in New York City’s Times Square, this time, incorporating an aggressive social […]

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    Private Label Wins Legal Victory Over National Brand

    Brand Marketing

    Private label won over national brand in court this week as a jury ruled against Mead Johnson’s claims that a private label competitor’s infant formula was less nutritious than its […]

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    PBM Wins Legal Victory Over Mead Johnson

    Brand Marketing

    A private label has scored a legal victory over a national brand. A jury this week ruled against Mead Johnson’s claims that a store-brand competitor’s infant formula was less nutritious […]

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    Blockbuster Kiosks Play at Duane Reade

    Brand Marketing

    Now Duane Reade pharmacy customers can get a movie with their next prescription pickup. It was announced today that Blockbuster Express kiosks would be installed in more than 200 Duane […]

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    Daddy Yankee Helps Coors Light Reach Hispanics

    Brand Marketing

    Daddy Yankee is helping Coors Light connect with Hispanic consumers. The brand is promoting the reggaeton star’s new single and album at a series of sponsored meet-and-greet events across the […]