Alison Browe

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    Brand Marketing

    AGENCY: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New YorkCREATIVE DIRECTOR: Ron BergerCOPYWRITER: Rich RothART DIRECTOR: Phil SilvestriDIRECTOR: Barry Young, Fahrenheit Films, New YorkCLIENT: MCIMCI puts rival AT&T on the defensive […]

    This is a Profile

    Interactive Media: Will It Eat Us? — Focus Group From The Decision Shop Finds Excitement . . . Tinged With Fear

    Brand Marketing

    NEW YORK – What do consumers want from interactive media? Unfortunately, the only people who could possibly provide an answer – consumers – don’t really understand the question.The usual savvy […]