Charles Cooper

  • This is a Profile

    How The Economist Got Smart with Real-Time Data

    James Wilson, the legendary founder of The Economist, probably had very little idea how many of his readers favored or opposed the Corn Laws. Nor did he likely have a clue how many people picking up the magazine were casual readers and not subscribers. He didn't need to.

    This is a Profile

    Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior

    Within the starts and stops of the auto industry, luxury vehicles have been
    one of the most resilient, consistent and profitable segments. But stronger sales have also meant greater competition, making it harder than ever for premier brands to stand out from the pack.