Denise Lee Yohn

  • The Death of the Tagline

    Brand Marketing

    The death of the tagline may be overstating the situation, but there’s a growing school of thought that considers taglines as bygone marketing relics.

    Marketing Is Losing Its Mojo

    Brand Marketing

    Two recently published data points have me worried. The first is from a report by on “The 10 Most-Read Articles for Q1 2010.” Eight out of the top 10 […]