Gail Schiller

  • Survey: Alternative Media Surges

    Brand Marketing

    NEW YORK Spending on alternative media rose 22 percent to $73.4 billion in 2007 and is forecast to grow another 20 percent to more than $88 billion in 2008 despite […]

    Pepsi to Launch Internet Series

    Brand Marketing

    NEW YORK Pepsi-Cola North America is launching an original online series in the summer. The soda giant will serve as its own studio for a serialized action-adventure production from film […]

    Kraft, Ogilvy Pact for Webisodes


    NEW YORK In the first Web series being produced by Kraft, its Tassimo hot beverage system brand has partnered with Ogilvy & Mather’s branded entertainment group to create a series […]

    ‘Idol’ Partners With iTunes

    TV / Video

    NEW YORK American Idol has partnered with Apple to allow fans to purchase all of the top 24 semifinalist performances exclusively on the iTunes store. Apple’s iTunes now becomes Idol’s […]

    TiVo: E-Trade Won Super Bowl

    TV / Video

    NEW YORK E-Trade’s Super Bowl spot featuring a talking baby executing a stock trade and then spitting up was the most-viewed commercial during Sunday’s game, followed by ads from Pepsi […]

    Ad Buyers Stick With Network Spots

    Brand Marketing

    LOS ANGELES Despite mounting concerns about strike-induced ratings shortfalls in the months to come, most advertisers are sticking with their upfront media commitments.Most advertisers had until this week to cancel […]

    ‘Idol’ Sponsors Pay More

    Brand Marketing

    LOS ANGELES Coca-Cola, Ford and AT&T are back again as the three main sponsors of Fox’s megahit American Idol, but it’s going to cost them.The three are forking over roughly […]

    Wired Audience Grows, per Survey

    Brand Marketing

    NEW YORK About 38 percent of consumers are watching TV shows online, 36 percent use their cell phones as entertainment devices and 45 percent are creating online content such as […]

    IAG Ranks Top Integrations

    Brand Marketing

    NEW YORK Tyson Foods’ integration on ABC’s Extreme Makeover: Home Edition and Sue Bee Honey and Soft Scrub placements on NBC’s The Apprentice: Los Angeles were the most effective product […]

    Advertisers to FCC: ‘Slow Down’

    Brand Marketing

    NEW YORK In an 11th-hour bid to thwart an eventual Federal Communications Commission ruling on product placement, the three main U.S. advertising trade associations have sent a letter to the […]