Guest Author


5 Ways People Are Turning to YouTube to Cope While Social Distancing

Coronavirus

Work-from-home essentials, Study With Me, pantry meals, stress reduction, in-home fitness.

3 Behavioral and Cultural Shifts We Saw on YouTube in 2019

Social Pro Daily

Local content, shopping content and going green.

Notable 2018 Behavioral Trends on YouTube

Digital

Going back to basics, searching for inspiration, looking for connection.

Faux Influencers: Are They Just Like You?

Digital

Opinion: Brands that align themselves with the right personalities will see real engagement, not the fake kind.

The Rise of the Social Shopper

Digital

Opinion: It is most effective when tailored to the platform in question.

Will Data Portability Hurt Facebook’s Ad Business?

Digital

Opinion: From a user’s perspective, I doubt it.

Prepare for These 4 Changes on Facebook Within the Next Year

Digital

Opinion: Marketers will become increasingly reliant on custom audiences.

Should Walled Gardens Lose the Walls and Become Community Gardens?

Programmatic

Opinion: Platforms want marketers to have visibility, but not without some boundaries.

Why Organic Growth Is the Key to Growing Your Brand on Instagram

Digital

Opinion: it’s more important than ever to have a clearly defined, visually striking presence.

How Facebook Is Gearing Up for the Holiday Shopping Season

Digital

Opinion: Instagram provides a great opportunity to increase brand awareness and customer engagement.

How AI Tech Giants Could Improve Their Images By Serving the Public Good

Digital

Opinion: Smaller companies are already experimenting with this model.

The Burden of Content, Part 2: Navigating the Social Terrain

Digital

Opinion: The responsibility falls to brands and other users.

The Burden of Content, Part 1: Are Social Networks Responsible for Content?

Digital

Opinion: This quandary isn’t just about free speech.

5 Social Video Lessons We Can Learn From Netflix

Digital

Opinion: Its dominance is not solely based on its unique content.