Now at Home, People Bring Their Offline Passions Online With YouTube
Arts, faith, shared interests.
5 Ways People Are Turning to YouTube to Cope While Social Distancing
Work-from-home essentials, Study With Me, pantry meals, stress reduction, in-home fitness.
3 Behavioral and Cultural Shifts We Saw on YouTube in 2019
Local content, shopping content and going green.
Notable 2018 Behavioral Trends on YouTube
Going back to basics, searching for inspiration, looking for connection.
Faux Influencers: Are They Just Like You?
Opinion: Brands that align themselves with the right personalities will see real engagement, not the fake kind.
The Rise of the Social Shopper
Opinion: It is most effective when tailored to the platform in question.
Will Data Portability Hurt Facebook’s Ad Business?
Opinion: From a user’s perspective, I doubt it.
Prepare for These 4 Changes on Facebook Within the Next Year
Opinion: Marketers will become increasingly reliant on custom audiences.
Should Walled Gardens Lose the Walls and Become Community Gardens?
Opinion: Platforms want marketers to have visibility, but not without some boundaries.
Why Organic Growth Is the Key to Growing Your Brand on Instagram
Opinion: it’s more important than ever to have a clearly defined, visually striking presence.
How Facebook Is Gearing Up for the Holiday Shopping Season
Opinion: Instagram provides a great opportunity to increase brand awareness and customer engagement.
How AI Tech Giants Could Improve Their Images By Serving the Public Good
Opinion: Smaller companies are already experimenting with this model.
The Burden of Content, Part 2: Navigating the Social Terrain
Opinion: The responsibility falls to brands and other users.
The Burden of Content, Part 1: Are Social Networks Responsible for Content?
Opinion: This quandary isn’t just about free speech.
5 Social Video Lessons We Can Learn From Netflix
Opinion: Its dominance is not solely based on its unique content.