Hank Kim


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    DoubleClick Unit Unveils Buying Power Index

    Brand Marketing

    NEW YORK–According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet’s most widely recognized sites — measure both on brand appeal and traffic – do not […]

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    Ogilvy Dusts Off Jaguar

    Brand Marketing

    NEW YORK-Ogilvy & Mather will launch Jaguar Cars’ 2000 S-Type sports sedan with a TV spot breaking nationally today that resurrects a previous tagline-and gives it some new energy. The […]

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    Priceline.com Seeks Bidders

    Brand Marketing

    NEW YORK-On the heels of its initial public offering, online auction site Priceline.com has embarked on an agency review for a $10-12 million account, the spending for which is expected […]

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    Kellogg Takes Bolder Tack in Launch Effort

    Brand Marketing

    Kellogg’s resolve to encourage boldness and innovation in its advertising gets a new test this week in J. Walter Thompson’s $10-20 million launch of Raisin Bran Crunch cereal. Two TV […]

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    Consultant Eyes Media

    Brand Marketing

    To capitalize on the trends of consolidation and unbundling reviews in the media arena, Morgan Anderson Consulting has created a media management group. The unit will handle agency searches and […]

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    With Cooke, M&C Saatchi Completes New Team

    Brand Marketing

    Marty Cooke’s arrival as creative chief at M&C Saatchi here adds the final piece of the new management team assembled by executive chairman Robert Fletcher. Fletcher was brought in last […]

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    Merkley Hires Lowe’s Benz Team

    Brand Marketing

    Creative Trio Follows Mercedes Account; Will Replace Marty Cooke NEW YORK–The arrival of the Mercedes-Benz account at Merkley Newman Harty has led to a reorganization of the shop’s creative department, […]

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    Arnold Eyes N.Y. Shop

    Brand Marketing

    Snyder Communications has been negotiating to buy Cliff Freeman and Partners, a move designed to give Snyder’s Arnold Communications a credible presence in New York. The talks, which began earlier […]

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    Snyder, Arnold Court Cliff Freeman

    Brand Marketing

    N.Y. Shop’s Ties With Saatchi & Saatchi Have Been Weakening BOSTON–Snyder Communications has been negotiating to buy Cliff Freeman and Partners from Saatchi & Saatchi, a deal that would be […]

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    Wine Win for Freeman

    Brand Marketing

    Cliff Freeman and Partners has been named the first advertising agency for Sendwine.com, an e-commerce client which sells wine over the Internet. The New York shop bested crosstown rival Ogilvy […]